Admission requirements
- Applicants must have a university entrance qualification, for example, by passing the Abitur or obtaining a technical college entrance qualification
- A successfully completed first degree in a business or related field is required
- Applicants should have good English language skills as parts of the course are offered in English
- Experience in the field of business administration or customer experience management is advantageous but not mandatory
- It is advisable to have basic knowledge in using digital media and tools
Details
The course "BWL and Customer Experience Management" leads to the degree "Bachelor of Arts" and lasts for 36 months. It is offered on a part-time basis in Hamburg.
Offered by the European Fernhochschule Hamburg, the course is aimed at students who want to gain a solid understanding of business fundamentals combined with the management of customer experiences.
The course covers an in-depth examination of business topics such as financial management, marketing strategies, corporate leadership, and human resource management. In addition, there is a special focus on Customer Experience Management, which aims to create positive interactions and relationships between customers and companies.
The course is accredited by FIBAA and is valid from 01.01.2024 to 30.09.2025. The course profile was revised and renamed "Service & Customer Experience Management" during the accreditation process.
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