Distance learning program Service Management (B.A.) – AKAD University

👉 The Bachelor's degree programme in Service Management is aimed at individuals with a university entrance qualification or an equivalent qualification who aspire to hold a specialised or managerial position in the service sector. During the course, you will acquire business administration fundamentals, personnel management, marketing, controlling, as well as legal knowledge and project management skills. The focus is on customer-oriented design and optimisation of services, digitalisation, and innovation. The distance learning programme is offered entirely online with a flexible duration of 36 to 72 months. Monthly tuition fees start at 219 euros, supplemented by an examination fee. Recognitions and financial support are available. The degree is state-recognised and prepares you for a wide range of roles in service management.

At a Glance

🏫 Provider AKAD University, UAS based in Stuttgart (Germany)
Over 72,000 graduates in the past 65 years! The AKAD University offers more than 65 part-time distance learning courses with degrees in Bachelor, Master, MBA, and university certificate in the fields of Business & Management, Engineering & Computer Science, Communication & Culture, and Health & Social Sciences. All courses are accredited by ACQUIN or ZeVA and have been reviewed and approved by the Central Office for Distance Learning (ZFU).
📋 Study Format Distance learning program
🎓 Field of Study Economy & MediaManagement
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters, Study effort 28 hours weekly
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Key qualifications for study and profession, Introduction to service management, Fundamentals of economics, Basics of business administration, Fundamentals of marketing management, Fundamentals of human resource management, Personnel leadership and development, Accounting, Basics of cost and performance accounting, Economic system and economic policy in Germany, Performance processes in service companies, Electronic business in service companies, Statistics, Investment and financing, Operational controlling, Fundamentals of contract law, Commercial, corporate and competition law, Management and leadership in branch-based corporate structures, Personal selling in services, Marketing management for service companies, Service culture and interaction design, Service portfolios and innovation in services, Project workshop, Project management, Project, Specialisation 1, Bachelor's thesis
📚 Electives Foundation Management, Leadership and Coaching, Digital Transformation, Service Design, Leadership, Strategic Human Resource Management, International Business
✅ ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course Service Management under the number 143210c.
📅 Enrollment Anytime
💶 Fees
from 219 € monthly
from 13284 € total
🔗 More Info View Vendor Profile

Who is the Bachelor's Distance Learning Course in Service Management Suitable For?

This course is aimed at you if you want to take on specialist or managerial tasks in the service sector. It is particularly targeted at school graduates with a general, subject-specific or university of applied sciences entrance qualification, as well as working professionals with advanced vocational training or relevant work experience. The programme is also interesting for career changers or people with initial practical experience from service-oriented industries. If you are communicative, enjoy working customer-oriented and are interested in business contexts and management tasks, this Bachelor's degree is suitable for roles such as event management, hospitality, project management or consulting.

What formal requirements must you meet?

You will be admitted to the Bachelor’s Degree in Service Management (B.A.) at AKAD University if you have one of the following qualifications:

  • General university entrance qualification (Abitur), subject-specific university entrance qualification or university of applied sciences entrance qualification
  • Foreign university entrance qualification recognised as equivalent
  • Completed advanced vocational training (e.g. technician, master craftsman, business administrator, specialist, educator)
  • Completed vocational training plus several years of relevant professional experience and a passed university entrance test; alternatively, a trial study period is possible
  • For foreign applicants: proof of German language skills (min. DSH-2, C1 according to GER or TestDaF level 4)

An English language level of B2 according to GER, mathematical knowledge at the level of the university entrance qualification and basic PC user skills are recommended.

Personally, you should bring organisational talent, self-motivation and the willingness to learn independently in digital formats. Analytical thinking, service orientation, teamwork and communication skills are advantageous for working in service management. Initial knowledge of business or service industries will ease the start but is not a requirement.

Which topics does the Bachelor’s degree programme in Service Management at AKAD University cover?

In the distance learning programme Service Management (B.A.), you acquire a comprehensive skill set for the design and management of service companies. The curriculum combines fundamentals of business administration with subject-specific content and practical management methods. You focus on the following areas:

  • Business Administration and Management: You learn the basics of business administration, marketing, human resource management, accounting, cost and performance accounting, as well as investment and financing.
  • Service-specific know-how: Content such as introduction to service management, service processes in service companies, electronic business, service culture, interaction design, and sector-specific marketing form the core of the degree programme.
  • Law and Controlling: You engage with contract law, commercial, company and competition law, as well as operational controlling.
  • Leadership and Project Management: The development of leadership skills, team management, branch management as well as project management methods and your own project workshops are at the centre.
  • Methodical and Social Competences: Key qualifications for study and professional life – such as time management, communication and academic work – are systematically trained.
  • Specialisation options: In the 5th and 6th semesters, you can set individual priorities including service design, leadership and coaching, leadership, start-up management, digital transformation, strategic human resource management or international business.

The programme promotes skills such as entrepreneurial thinking, innovative power, analytical problem solving, customer-oriented action and communication strength. Through practical case studies, projects and an independent bachelor thesis, you will be prepared for diverse tasks in the management of service companies.

What is the process and structure of the distance learning programme Service Management?

The programme is fully organised digitally and offers maximum flexibility for professionals and career changers:

  • Start of studies is possible at any time, independent of traditional semester dates.
  • You choose between three time models: Sprint (36 months), Standard (48 months) and Stretch (72 months), each with a free extension option.
  • All learning content is provided online via the AKAD Campus. You gain access to digital study booklets, videos, podcasts and interactive exercises.
  • You can manage your learning progress and module sequence independently. The programme comprises 180 ECTS credits with approximately 28 weekly hours of workload in the full-time model.
  • Examinations are flexible: You can take online exams (24/7), assignments, open-book tests or project tasks. The final qualification is the bachelor thesis with a viva voce.
  • Personal support is firmly anchored in the study model: lecturers and tutors provide academic assistance; study counselling helps with organisational questions.
  • Virtual study groups, online seminars and forums encourage exchange – attendance phases are not compulsory.
  • Prior achievements from previous studies or training can be credited and shorten the study duration.

The study model is designed for mobile and flexible learning alongside work. Own projects and practical phases strengthen the application reference. A 4-week trial study enables a risk-free start.

Which occupational fields and career opportunities does a degree in Service Management open up?

With the Bachelor of Arts in Service Management, you qualify for versatile technical and leadership roles in the booming service sector. Typical fields of activity and positions include:

  • Event Management: You plan, organise and coordinate events, manage processes and communicate with various service providers.
  • Hospitality Management: Your skills are in demand in the hotel industry, gastronomy, tourism, leisure companies and theme parks.
  • Project Management: As a project manager, you take on the leadership and implementation of projects to further develop services.
  • Consulting and Consulting: As a consultant, you advise companies on optimisation of service processes, transformation projects or the introduction of innovative services.
  • Business Development, Sales, Marketing: Many graduates work at the interface between product development, customer service and sales – for example as account managers, service developers or marketing experts.
  • Self-employment and Start-up: With a focus on start-up management, you have opportunities in consulting or founding your own company.

The demand for management competence in the service sector is growing in all industries – such as trade, healthcare, IT services, education or public administration. With your interdisciplinary skills, you are flexibly deployable and prepared for responsible, future-proof positions.

What are the costs for the distance learning programme Service Management and which financing options are available?

The tuition fees vary depending on the duration and time model:

  • Sprint (36 months): 357 euros monthly – lowest total costs, for fast progress.
  • Standard (48 months): 295 euros monthly – balanced model between duration and costs.
  • Stretch (72 months): 203 euros monthly – particularly low monthly rates, maximum flexibility.

The total costs amount to – depending on the model and possible discounts – 13,284 euros (status: 2024, including all study materials, online campus and support). Additionally, a one-time examination fee of 960 euros applies, which is partially waived during limited-time promotional offers.

  • A free extension of the study period is possible.
  • The programme can be tested free of charge for four weeks – during this time no fees are charged.
  • Prior achievements (e.g. from previous studies or further training) can be credited and reduce both study time and fees.
  • Discounts and promotions are regularly offered.
  • Funding options include tax deductibility of costs as work-related expenses or special expenses, financial support by employers as well as education loans.

With the flexible fee model, you can optimally adapt the study costs to your personal life situation. The investment opens access to a practice-oriented degree programme that is specifically tailored to management requirements in the service sector.

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