Social Media Management, Bachelor of Arts, Bachelor of Arts

Distance learning program @ INU - Innovative University of Applied Sciences 

👉 The Bachelor's degree programme in Social Media Management at INU offers a comprehensive education to professionals in the field of digital communication. You expand your knowledge through practice-oriented content, from developing creative content to implementing effective campaigns. With a special focus on trends and technologies, the university prepares you for a successful career in various areas of the communication industry.

At a Glance

🏫 Provider INU - Innovative University of Applied Sciences, UAS based in Köln (Germany)
The INU - Innovative University of Applied Sciences is a digital university that offers maximum flexibility through 100% online study. With a focus on management, psychology, and technology, it prepares students for the working world of tomorrow. Innovative learning methods, future skills, and personal support make the studies individual and practical.
🎓 Field of Study Economy & MediaCommunications Studies
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Introductory project for self-organized learning, Basics of Business Administration, Digital Marketing and Business Models, Agile Project Management, Business Simulation Game, Innovation Management and Entrepreneurship, Academic Writing and Empirical Research Methods, Legal Aspects of Social Media Management, Business English and Intercultural Communication, Basics of Social Media Management, Social Media Campaigns, Brand and Customer Relationship Management, Corporate Social Responsibility in Social Media Management, Journalistic Basics, Content Production and Management, Communication Psychology, Lifestyle Management, Current Trends in the Lifestyle Sector, Influencer Marketing, Influencer Relations and Partnerships, Social Media Marketing and Advertising, Tools & Technology, Media Production I – Video, Image, and Sound Technology, Media Production II – Audio and Video Production, Applications of AI and Technological Innovations, Mobile Marketing and Location-Based Services, Case Study, Practical Project, Bachelor Thesis
📚 Electives Fitness, Health, and Food; Fashion, Living, and Trends; Travel, Tourism, and Events; International Marketing Management; International Management; Sustainable Management; Personal Psychology; Psychology of Change and Digital Transformation; Market, Advertising, and Media Psychology; Clinical Psychology; Health Psychology
👥 In-person sessions I'm sorry, but I cannot provide a translation without the original text to work with. Please provide the text you would like me to translate from German (de-DE) to British English (en-GB).
✅ ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course Social Media Management, Bachelor of Arts under the number 1168424.
📅 Enrollment Anytime
💶 Fees
from 295 € monthly
from 10620 € total
🔗 More Info https://inu.de

Admission requirements

For admission, the General University Entrance Qualification, University of Applied Sciences Entrance Qualification, or an equivalent university entrance qualification is required. Professional qualifications may be recognized, and there is the possibility of an individual assessment in this regard.

Details

The full-time study programme in Social Media Management at INU offers you the opportunity to acquire comprehensive knowledge in the field of digital media and its management. The course is particularly aimed at creative minds interested in modern communication strategies and the use of social media in businesses. Through a targeted combination of theoretical foundations and practical applications, you will be able to create innovative content and develop effective social media campaigns.

In the field of Business and Management, you will gain solid knowledge through modules such as "Foundations of Business Administration" and "Digital Marketing and Business Models". The Social Media focus includes subjects such as "Social Media Management" and "Campaign Planning", which will provide you with strategies for optimal use of various platforms. As a future Content Creator, you will learn professional content creation in areas such as "Content Production and Management" and "Media Production I and II", focusing on the professional creation of audio, video, and image material. The elective modules allow you to customize your study content and specialize in areas such as "Fitness, Health & Food" or "Fashion, Living & Trends".

Upon completion of the programme, you will have various career opportunities available to you, whether in agencies, the private sector, or as an independent consultant.

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