Distance learning program Social Media Management, Bachelor of Arts (B.A.) – INU

👉 The distance learning programme Social Media Management (B.A.) is aimed at prospective students with university entrance qualifications who wish to acquire comprehensive knowledge in social media strategies, content creation, influencer marketing, and lifestyle management. You will learn how to plan campaigns, produce creative content, observe legal aspects, and analyse successes using monitoring tools. The six-semester full-time course comprises 180 ECTS credits, is officially recognised, accredited, and accessible without any grade restrictions or waiting periods. Examinations are held online, enrolment is possible in the summer or winter semester, and the fees amount to 295 euros per month. You will qualify for positions in agencies, marketing departments, or as a social media freelancer.

At a Glance

🏫 Provider INU - Innovative University of Applied Sciences, UAS based in Köln (Germany)
The INU - Innovative University of Applied Sciences is a digital university that offers maximum flexibility through 100% online study. With a focus on management, psychology, and technology, it prepares students for the working world of tomorrow. Innovative learning methods, future skills, and personal support make the studies individual and practical.
📋 Study Format Distance learning program
🎓 Field of Study Economy & MediaCommunications Studies
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Introduction project on self-organised learning, fundamentals of business administration, digital marketing and business models, agile project management, business simulation game, innovation management and entrepreneurship, academic work and empirical research methods, legal aspects of social media management, business English and intercultural communication, fundamentals of social media management, social media campaigns, brand and customer relationship management, corporate social responsibility in social media management, journalistic fundamentals, content production and management, communication psychology, lifestyle management, current trends in the lifestyle sector, influencer marketing, influencer relations and collaborations, social media marketing and advertising, media production I – video, image and sound technology, media production II – audio and video production, applications of AI and technical innovations, mobile marketing and location-based services, specialisation I, specialisation II, case study, practical project, bachelor’s thesis
📚 Electives Fitness, Health, and Food; Fashion, Living, and Trends; Travel, Tourism, and Events; International Marketing Management; International Management; Sustainable Management; Personal Psychology; Psychology of Change and Digital Transformation; Market, Advertising, and Media Psychology; Clinical Psychology; Health Psychology
👥 In-person sessions I'm sorry, but I cannot provide a translation without the original text to work with. Please provide the text you would like me to translate from German (de-DE) to British English (en-GB).
✅ ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course Social Media Management, Bachelor of Arts under the number 1168424.
📅 Enrollment Anytime
💶 Fees
from 295 € monthly
from 10620 € total
🔗 More Info View Vendor Profile

Who benefits from the Bachelor's degree in Social Media Management?

The distance learning programme Social Media Management (B.A.) at INU - Innovative University of Applied Sciences is aimed at everyone who wants to use social media in a targeted and professional manner for companies, organisations or as a self-employed person. The course is especially suitable for school leavers interested in digital media, creative content creation and strategic marketing. Career changers from other fields as well as individuals who want to expand and scientifically underpin their social media skills will also find a suitable option in this programme. You will benefit if you do not only use social media privately but want to understand and create the tools and mechanisms behind successful campaigns yourself.

What formal requirements do you need to start?

To be admitted to the Bachelor's degree in Social Media Management, you need one of the following higher education entrance qualifications:

  • General university entrance qualification (Abitur): Unrestricted entitlement to study.
  • University of applied sciences entrance qualification (Fachabitur): Qualifies for study at universities of applied sciences.
  • Subject-specific higher education entrance qualification: Entitles you to study in the designated subject area and federal state.
  • Studying without Abitur: Admission may be possible after individual assessment if you have completed vocational training and have several years of professional experience.
  • Proof of German language skills: Required for international applicants: language skills at level "DSH 2" (German Language Examination for University Entrance).
  • Recognition of prior achievements: Already completed study and examination achievements from other universities may possibly be recognised.

Personally, you should enjoy digital communication, have creative thinking and be willing to work independently. Basic knowledge of social networks, openness to new digital trends as well as self-motivation and organisational skills are advantageous, as distance learning requires a high degree of self-organisation. Communication skills, team spirit in virtual project work and willingness to learn tools for content production and analysis will make your studies easier to complete successfully.

What content can you expect in the Bachelor’s degree Social Media Management?

In the distance learning programme Social Media Management (B.A.), you will acquire solid skills to develop and implement digital communication strategies for companies. The curriculum covers all relevant areas necessary for the successful use of social media:

  • Strategy and conception: You will learn to plan social media strategies, develop campaigns and implement measures tailored to target groups.
  • Content creation and management: The focus is on the production and management of text, image, audio and video – from the idea to publication.
  • Social media analytics: Analysis tools and monitoring help you measure the success of your campaigns and provide stakeholders with well-founded reports.
  • Influencer and community management: Cooperation with influencers, community building and support are taught in a practical way.
  • Law and ethics: You gain insights into legal frameworks, for example data protection, copyright and advertising labelling.
  • Tools and technologies: Applications related to media production, artificial intelligence and mobile marketing are covered.
  • Business and entrepreneurial know-how: Modules on business administration, digital marketing, innovation management and entrepreneurship round off the profile.
  • Creativity and future skills: You develop abilities to create creative solutions, manage projects and shape digital transformation processes.

In two individually selectable specialisations, you deepen your knowledge in a targeted way. Options include, among others:

  • Fitness, Health & Food
  • Fashion, Living & Trends
  • Travel, Tourism & Events
  • International Marketing Management
  • International Management
  • Sustainable Management
  • Personnel Psychology
  • Psychology of Change and Digital Transformation
  • Market, Advertising and Media Psychology

This way you qualify – depending on your choice – also for industry-specific social media expertise.

How is the degree structured and organised?

The distance learning programme Social Media Management at INU is designed for 6 semesters (36 months) and concludes with 180 ECTS credits. You study fully online, thus enjoying maximum temporal and spatial flexibility. The start of studies is possible on 1 April (summer semester) or 1 October (winter semester) each year.

  • Online learning platform: You get access to the digital INU learning environment with study materials, videos, interactive tasks and AI-based learning tools.
  • Independent learning: The combination of self-study, webinars and online workshops enables an individual learning pace. You are part of a fixed semester cohort.
  • Support: Learning coaches accompany you personally throughout your studies and support you with all questions regarding the study material.
  • Examinations: All examinations are taken online – flexibly and location-independently via laptop or PC.
  • Practical orientation: Case studies, practical projects and a business simulation game ensure a close link to the world of work.
  • Specialisations: Two elective areas allow you to align the degree with your interests. You can choose both specialisations from the social media field or one from business psychology or international business administration.
  • Bachelor thesis: In the final semester you complete your studies with an academic final thesis.

What career paths does the Bachelor’s degree Social Media Management open up for you?

With the Bachelor of Arts in Social Media Management you qualify for a variety of roles in the digital communication and marketing sector. Typical fields of work include:

  • Social media manager: Development and implementation of social media strategies for companies, organisations or agencies – from content concept to monitoring.
  • Content creator or content manager: Production and management of media content for various digital platforms.
  • Community management: Building and maintaining online communities, moderating dialogues and developing long-term user relationships.
  • Influencer marketing and cooperation: Planning, implementation and evaluation of campaigns with multipliers.
  • Digital marketing: Interface function between social media, traditional marketing, public relations and advertising.
  • Freelancing: Many graduates become self-employed as consultants, content creators or social media consultants.

These skills are in demand across industries – from media houses and start-ups to international corporations. The prospects are considered very future-proof, as digital communication continues to gain importance.

What are the tuition fees and what financial aid is available?

The tuition fees amount to 295 euros per month or 1,770 euros per semester. In total, you invest 10,620 euros for the entire course.

  • Instalment payment: Fees are conveniently billed monthly or per semester.
  • Funding options: The programme is generally eligible for BAföG funding, subject to individual requirements. Further, education loans or an education voucher can provide support.
  • Employer funding: Many companies financially support further education in digital marketing.
  • Tax deductibility: The expenses for the study can be claimed as work-related expenses for tax purposes, provided individual requirements are met.

No additional costs arise due to the completely digital learning concept and online examinations.

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