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The Central State Office for Distance Learning (ZFU) has approved the course Online marketing and social media under the number 1140322c. Who is the distance learning programme Online Marketing and Social Media (B.A.) suitable for?
The distance learning programme is aimed at working professionals and beginners who are seeking an academic qualification in the field of online and social media marketing. You are in the right place if you want to prepare specifically for entry into digital marketing professions or for your further development within companies, agencies, or e-commerce. The flexibility of the concept particularly appeals to employees who want to complete their studies alongside their job. The programme is also suitable for those who wish to combine practical marketing knowledge with obtaining a state-recognised bachelor's degree. Through specialisations, you can tailor your profile specifically towards Digital Branding, User Experience, or Digital Commerce.
What formal requirements do you need to meet?
The following options are available for admission to the bachelor's degree in Online Marketing and Social Media at Euro-FH:
- With A-levels or university of applied sciences entrance qualification: You can enrol directly without further conditions.
- Without A-levels, with subject-specific advanced training examination: For example, as a certified specialist, master craftsman, or with an equivalent advanced training qualification, you also receive the entitlement to admission.
- Without A-levels, with vocational training: You need a recognised vocational training of at least two years and at least three years of relevant professional experience. In this case, the university will individually assess your eligibility for admission within the framework of an advisory interview.
Completed advanced and continuing training as well as academic achievements can be credited towards the degree. There is no numerus clausus (NC), and the start of studies is possible at any time. For the dual option, you must additionally provide proof of a suitable training company and a supervisor with an academic qualification (at least a bachelor's or university of applied sciences degree).
Personally, you should have an interest in digital trends, openness to new marketing technologies, and enjoyment of communication tasks. Successful completion mainly requires self-organisation, self-motivation, and the ability for self-directed learning. Basic knowledge in handling digital media is advantageous but not mandatory. Since the programme is practically oriented, you will benefit if you already have initial insights into commercial, marketing-related, or digital activities or want to specifically explore this area.
What content does the Bachelor's degree in Online Marketing and Social Media cover?
In the Online Marketing and Social Media (B.A.) degree programme, you acquire in-depth knowledge in all areas relevant to digital marketing. You start with business administration fundamentals, learn the key principles of marketing and communication sciences, and build a comprehensive online marketing toolset on this foundation. The course contents include, among others:
- Strategic Online Marketing: Methods for campaign development, management and success measurement of digital advertising measures
- Social Media Management: Strategies for various platforms, community building and content creation
- Web and App Programming: Basic knowledge to understand and implement digital projects
- Online Marketing Insights: Target group analysis, data collection and interpretation, web analytics
- Design & Layout: Basics of layout, usability and the impact of digital media
- Digital Communication & Campaign Management: Planning and implementation of cross-media advertising campaigns
In addition, you select two specialisations from three areas and thereby build individual expert knowledge:
- Digital Branding & Nudging: Brand management in the digital environment and psychological steering of purchasing decisions
- User Experience & Consumer Research: Development of optimal user experiences based on solid consumer analysis
- Digital Commerce & Management: Development and optimisation of digital business models and e-commerce strategies
The curriculum is rounded off by practical components such as webinars, online seminars, case studies and digital learning elements. You develop skills to use digital channels purposefully, design and evaluate campaigns, as well as make strategic decisions based on data analysis.
How does the distance learning programme work – structure and organisation
The distance learning programme at Euro-FH is designed for maximum flexibility and practical relevance and is especially suitable for professionals. You can freely choose the start date at any time. The programme comprises a total of 180 ECTS and normally lasts 36 or 48 months. A free extension of up to 18 or 24 months is possible.
- Self-study learning: You work through regularly updated study materials, complemented by multimedia learning units, learning apps and the personal AI learning companion KILEA.
- Digital seminars and webinars: In addition to an on-site or online seminar, you take part in two compulsory online seminars and approximately eleven webinars depending on module choice.
- Examinations: You can take flexible monthly examinations – either fully online or at more than ten locations nationwide.
- Individual specialisations: You select two of three specialisation tracks during the course to sharpen your profile.
- Practical transfer: In the (optional) dual variant, you document learned content through practical reflections within the company.
Support is provided by designated contact persons as well as specialised tutors who assist you with academic questions. Digital learning, regular feedback and optional online consultation hours ensure an effective study experience.
What career prospects open up after graduation?
With the Bachelor's degree in Online Marketing and Social Media, you qualify for the rapidly growing field of digital communication. The skills you acquire enable you to enter numerous digitally shaped professional fields. Typical areas of application include:
- Online and Social Media Management in companies, organisations and start-ups
- Marketing strategies in media and advertising agencies
- E-Commerce and digital sales management
- Web Analytics and data-driven control of advertising campaigns
- Market and Marketing Research with a focus on digital consumer behaviour
- Strategic positioning of brands in digital channels
The skills are in demand across industries – both in medium-sized enterprises and in corporations, NGOs or as a freelance consultant. The degree also provides access to advanced master's programmes and later specialisation in specialist or management positions.
What costs and funding options should you expect?
The distance learning programme Online Marketing and Social Media at Euro-FH costs from €259 per month for a standard study period of 48 months. The standard variant costs €289 per month for 36 months, amounting to a total of €13,872. This includes all teaching materials, digital tools and examination fees. A free extension of up to 24 months is possible.
- Payment models: Various financing options starting at €209 per month are available.
- Discounts and promotions: There are regular price promotions, such as instant discounts of up to €1,999.
- Recognition of prior qualifications: By recognising prior achievements (e.g. IHK certificates), you can save up to 50% of the fees.
- Funding: The programme is eligible for BAföG, educational loans and other funding programmes (e.g. Aufstiegs-BAföG, education vouchers).
- Tax deductibility: Study costs can usually be claimed as business expenses or special expenses.
Test the study programme free of charge and without obligation for four weeks. Immediate study start is possible throughout the year, and enrolment is without entrance restrictions.
Advisory Service
Have questions about Academic Programs Online marketing and social media? Ask your question here, even anonymously. An employee of the institution European Distance Learning University Hamburg or the editorial team will answer you.