Online marketing and social media, Bachelor of Arts

Distance learning program @ European Distance Learning University Hamburg 

👉 The Bachelor's degree programme in Online and Social Media Marketing (B.A.) at the European Correspondence School Hamburg is aimed at individuals seeking a solid preparation for entry into or advancement in the field of online and social media marketing. In addition to basic knowledge in business administration, management, and communication sciences, specialisation options in digital marketing channels and communication offer students the opportunity to expand their knowledge in a targeted manner. The dual study option also enables a direct link between theory and practice through collaboration with a practical company.

At a Glance

🏫 Provider European Distance Learning University Hamburg, UAS based in Hamburg (Germany)
The Euro-FH - European Distance-Learning University Hamburg is a state-recognized private distance-learning university with over 70 courses of study and further education programs. It enables a flexible, practice-oriented study program that optimally combines work, family, and studies. With its innovative study models, international orientation, and focus on sustainability, the Euro-FH offers a future-oriented academic education.
🎓 Field of Study Economy & MediaCommunications Studies
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters, Study effort 22 hours weekly
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Introduction to Studies and Academic Work, Introduction to Online Marketing, General Business Administration, Introduction to Media and Communication Studies, Marketing, Market and Advertising Psychology, E-Business and Direct Marketing, Digital Business Models and Strategies, Data Protection Law, Customer Experience Management, Search Engine Marketing, Business Intelligence and Analytics, Social Media and Influencer Marketing, Research Methods & Statistics, Cost Accounting and Controlling, Digital Entrepreneurship, Digital Content Marketing and Storytelling, English for Business, Mobile Marketing and App Development, Digital Technologies, Online Brand Management, Behavioural Economics in Online Marketing, Fundamentals of User Experience and Usability, Online Consumer Research, E-Business Management, Customer Relationship, Data and Platform Management, Project Management, Bachelor Thesis, Practical Study Phase
✅ ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course Online marketing and social media under the number 1140322c.
📅 Enrollment Anytime
💶 Fees
from 289 € monthly
from 13872 € total
🔗 More Info https://www.euro-fh.de

Details

The Bachelor's degree programme in Online and Social Media Marketing (B.A.) is conducted as a distance learning course and can be completed on a full-time or part-time basis, as well as in a dual study programme, also available in full-time and part-time options.

As part of the programme portfolio of the European Fernhochschule Hamburg (hereinafter Euro-FH) with currently 21 bachelor's and 19 master's degree programmes, this programme expands the range by offering a marketing-focused course in the area of online and social media. Students acquire knowledge and skills in basic business, management, marketing, and communication science subjects, supplemented by in-depth content on relevant digital marketing channels and the specifics of digital communication. As specialization options, students choose two out of the three available elective focuses: Digital Branding and Nudging, User Experience and Consumer Research, as well as Digital Commerce and Management.

In addition to using study booklets, the programme includes an in-person or virtual seminar (optional), two online seminars, eleven webinars, as well as various digital components (e.g. educational films, online tutorials) and learning opportunities via smartphone. The target group includes individuals who are seeking an academic and practical preparation for entering or advancing in the field of Online and Social Media Marketing.

For individuals who aim for an even closer integration of theory and practice and can demonstrate a suitable practical company with a supervisor in the admission process, Euro-FH offers a dual version of the programme. This allows for a direct integration of the scientific knowledge and skills acquired during studies (theory) with practical work activities (practice).

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