Admission requirements

Formal requirements for admission to the postgraduate distance learning course Master of Arts (M.A.) in Strategic Communication & Digital Marketing include any Bachelor's degree or an education recognized as equivalent by the relevant state authority.

The following documents are required for your application:

• CV
• Evidence of university entrance qualification (general higher education entrance qualification, etc.)
• Proof of a university degree
• 1 year of professional experience

Details

If you want to be successful, you need a communication strategy: from public relations to marketing to internal communication. With consistent, coherent, and centrally focused communication on key messages, relevant target groups can be attracted and bound in the long term. The Master's programme in Strategic Communication & Digital Marketing (M.A.) brings together this integrated communication in a study programme for the first time. The innovative concept of FHM is unique nationwide and addresses the challenges posed by digital communication.

In the Master's programme M.A. Strategic Communication & Digital Marketing, the main topics are Social Media Marketing, Customer Journey & User Experience, Change Communication, and Crossmedia Media Production. The programme is aimed at Bachelor graduates from various disciplines who want to qualify for both strategy development and the conception and practical production of digital communication and marketing content. It is also designed for working academic communication and marketing managers from various industries who aim to initiate and accompany the strategic implementation of digital communication and marketing solutions in their industry or at various value chain levels.