Strategic Communication & Digital Marketing, Master of Arts

Distance learning program @ University of Applied Sciences for SMEs 

Read everything about Distance learning program Strategic Communication & Digital Marketing with degree Master of Arts (M.A.). The study program is offered by University of Applied Sciences for SMEs based in Bielefeld. Questions about studying? Use the academic counseling and write your question or review in the comments below.

At a Glance

🏫 Provider University of Applied Sciences for SMEs, UAS based in Bielefeld (Germany)
The University of Applied Sciences of the Midsize Enterprise (FHM) is a private, state-recognized university with nine locations and the FHM Online University. It offers practice-oriented bachelor's, master's, and doctoral programs with a focus on midsize enterprises. Small study groups, individual support, and a strong corporate network ensure high quality in teaching and research.
🎓 Field of Study Economy & MediaCommunications Studies
📜 Degree Master of Arts (M.A.)
⏳ Duration 4 Semesters
🎯 ECTS 90 Credit Points
🌍 Language of Instruction German
📖 Course contents Strategic Communication & Crossmedia, Corporate & Change Communications (Elective Module), Crossmedia Media Production, Digital Marketing & User Experience, Social Media & Mobile Marketing (Elective Module), Law in Communication and Marketing, Study in Practice (SiP), Specialized Practical Project, Communication & Market Research
📅 Enrollment Anytime
💶 Fees
from 415 € monthly
from 9960 € total
🔗 More Info View Vendor Profile

Admission requirements

Formal requirements for admission to the postgraduate distance learning course Master of Arts (M.A.) in Strategic Communication & Digital Marketing include any Bachelor's degree or an education recognized as equivalent by the relevant state authority.

The following documents are required for your application:

CV Evidence of university entrance qualification (general higher education entrance qualification, etc.) Proof of a university degree 1 year of professional experience

Details

If you want to be successful, you need a communication strategy: from public relations to marketing to internal communication. With consistent, coherent, and centrally focused communication on key messages, relevant target groups can be attracted and bound in the long term. The Master's programme in Strategic Communication & Digital Marketing (M.A.) brings together this integrated communication in a study programme for the first time. The innovative concept of FHM is unique nationwide and addresses the challenges posed by digital communication.

In the Master's programme M.A. Strategic Communication & Digital Marketing, the main topics are Social Media Marketing, Customer Journey & User Experience, Change Communication, and Crossmedia Media Production. The programme is aimed at Bachelor graduates from various disciplines who want to qualify for both strategy development and the conception and practical production of digital communication and marketing content. It is also designed for working academic communication and marketing managers from various industries who aim to initiate and accompany the strategic implementation of digital communication and marketing solutions in their industry or at various value chain levels. 

Advisory Service

Have questions about Academic Programs Strategic Communication & Digital Marketing? Ask your question here, even anonymously. An employee of the institution University of Applied Sciences for SMEs or the editorial team will answer you.

Say something here...
or post as a guest
Loading comment... The comment will be refreshed after 00:00.

Experiences & Reviews

Subscribe