- 3 flexible time models from full-time to part-time for every situation
- interesting specialisations, such as in Community Management
- innovative learning concept with IU Learn App and digital lectures
Here are the admission requirements for the Bachelor of Social Media
In the Bachelor's distance learning programme in Social Media at IU International University (IU), you can enrol if you provide us with your A-levels (general university entrance qualification), your technical college entrance qualification (Fachabitur), or subject-specific university entrance qualification.
Alternatively, you can enrol without A-levels. Studying without A-levels at IU is possible under the following conditions:
- You have successfully completed an advanced training qualification, for example, a training course to become a State-certified Business Economist.
- Or you have completed a vocational training, for example, training as an office clerk. After your training, you have worked in this profession full-time for at least 3 years. If your training does not match the thematic focus of the Social Media distance learning programme, you will first complete a trial study before being officially enrolled.

Study Contents & Modules: This is the Study Schedule in the Bachelor's Social Media
The bachelor's degree program at IU International University is structured modularly. A module typically consists of 5 credit points (ECTS) and concludes with an examination, such as a written assignment or an exam. This way, you complete your bachelor's degree step by step - and even largely determine when you want to complete which module.
In full-time studies, you can structure your study plan, for example, as follows:
- 1st Semester: Marketing, Introduction to Media and Communication Sciences, Introduction to Academic Work, Sociology, Digital and Mobile Campaigns, Business Administration
- 2nd Semester: Online Marketing, Communication Psychology, Collaborative Work, Social Media Marketing, Storytelling, Project: Writing Workshop
- 3rd Semester: Influencer Marketing, Content Management Systems, Intercultural and Ethical Action Skills, Media Law, Basics of Audio-Visual Media, Image and Video Editing
- 4th Semester: Content Marketing, Social Commerce, Social Media Monitoring, Agile Project Management, Social Ads, Project: Podcast Production
- 5th Semester: Seminar: Current Topics in Digitalization, Leadership 4.0, Project: Social Media Campaign, Social Media Research Methods, Elective Subject A
- 6th Semester: Elective Subject B, Elective Subject C, Bachelor Thesis
What's special about IU distance learning: the many opportunities to specialize in interesting elective modules during your studies. In the Bachelor's in Social Media, you choose a total of 3 specialization modules:
You choose topics from these for your first specialization module: Community Management, Customer Management and Acquisition, Native Advertising, Conflict Management, and Opinion Formation in Social Media, Social Media, and HR.
For your second specialization module: User Experience, Big Data Analytics, Search Engine Marketing, Design of Interactive Media, and Design Thinking.
You choose topics from these for your third specialization module: Advanced Leadership, Business Consulting, Event Management, Foreign Languages, Social Change, International Media Business, International Marketing and Branding, International Management, Communication and Public Relations, Market and Economic Psychology, Media Marketing, Media Processes, Psychology and Consumer Behavior, General Studies, Webshop Development.
Study Concept: How the Part-Time Studies in Social Media Work at IU
You can flexibly adjust your online studies in Social Media at IU International University to fit your life and daily routine as best as it suits you. For example, you can choose one of 3 study models: In full-time study, you need a total of 6 semesters, that is, 36 months, to complete your bachelor's degree. In part-time study I, you study for 8 semesters until graduation. Or you opt for part-time study II and take up to 12 semesters to complete your bachelor's degree.
You receive study materials from IU with each module enrollment as printed study booklets. All materials are also available digitally. The IU Interactive Books are innovative learning scripts enriched with video clips and quiz questions at the end of a lesson. Depending on the module, the study materials are supplemented with podcasts, live tutorials, and video content in the form of so-called Shortcasts. You can access the IU Interactive Books via the practical Learn App from IU.
In many modules, virtual classes are also offered, allowing you to interactively engage with your fellow students and lecturers.
Especially convenient and flexible is the option to take module exams in the form of online exams. You can take an online exam 24/7, 7 days a week - whenever you feel best prepared for the exam, for example, in building construction. Additionally, we operate about 40 exam centres in Germany, Austria, and Switzerland, where you can also take your exams in the traditional way on-site.

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