Social Media, Bachelor of Arts

Distance learning program @ IU International University 

👉 In this unique distance learning programme, you will systematically engage with topics such as storytelling, image and video editing, podcast production, and community management. The programme also naturally provides foundational knowledge in marketing, sociology, and business administration. Throughout the distance learning programme, you will delve into topics of your choice, such as conflict management or opinion formation in social media.

At a Glance

🏫 Provider IU International University, UAS based in Erfurt (Germany)
Studying, anytime and anywhere – according to your own rules: The distance learning at IU International University (IU) not only makes this possible, but is constantly meeting individual learning needs and providing the latest gadgets for a maximally flexible study. The state-recognized bachelor's and master's programs, which can be completed part-time or full-time, are intended to adapt to the students' everyday lives – whether alongside work, during parental leave, or while traveling the world. Self-directed learning has never been easier: from the innovative learning app IU Learn, through the online campus with live formats, to the in-house and thus first AI-based university chatbot Syntea. Currently, there are over 130,000 students enrolled at IU – making IU the largest German university.
🎓 Field of Study Economy & MediaCommunications Studies
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters, Study effort 30 hours weekly
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Marketing, Introduction to Media and Communication Studies, Introduction to Academic Work, Sociology, Digital and Mobile Campaigns, Business Administration, Online Marketing, Communication Psychology, Collaborative Work, Social Media Marketing, Storytelling, Project: Writing Workshop, Influencer Marketing, Content Management Systems, Intercultural and Ethical Competencies, Media Law, Basics of Audio-Visual Media, Image and Video Editing, Content Marketing, Social Commerce, Social Media Monitoring, Agile Project Management, Social Ads, Project: Podcast Production, Seminar: Current Topics in Digitization, Leadership 4.0, Project: Social Media Campaign, Social Media Research Methods, Elective Subject A, Elective Subject B, Elective Subject C, Bachelor Thesis
📚 Electives Community Management, Customer Management and Acquisition, Native Advertising, Conflict Management and Opinion Formation in Social Media, Social Media and HR
👥 In-person sessions Numerous virtual teaching events
✅ ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course Social Media under the number 1115112c.
📅 Enrollment Anytime
💶 Fees
from 259 € monthly
from 15063 € total
🔗 More Info https://www.iu-fernstudium.de
  • 3 flexible time models from full-time to part-time for every situation
  • interesting specialisations, such as in Community Management
  • innovative learning concept with IU Learn App and digital lectures

Here are the admission requirements for the Bachelor of Social Media

In the Bachelor's distance learning programme in Social Media at IU International University (IU), you can enrol if you provide us with your A-levels (general university entrance qualification), your technical college entrance qualification (Fachabitur), or subject-specific university entrance qualification.

Alternatively, you can enrol without A-levels. Studying without A-levels at IU is possible under the following conditions:

  • You have successfully completed an advanced training qualification, for example, a training course to become a State-certified Business Economist.
  • Or you have completed a vocational training, for example, training as an office clerk. After your training, you have worked in this profession full-time for at least 3 years. If your training does not match the thematic focus of the Social Media distance learning programme, you will first complete a trial study before being officially enrolled.

Study Contents & Modules: This is the Study Schedule in the Bachelor's Social Media

The bachelor's degree program at IU International University is structured modularly. A module typically consists of 5 credit points (ECTS) and concludes with an examination, such as a written assignment or an exam. This way, you complete your bachelor's degree step by step - and even largely determine when you want to complete which module.

In full-time studies, you can structure your study plan, for example, as follows:

  • 1st Semester: Marketing, Introduction to Media and Communication Sciences, Introduction to Academic Work, Sociology, Digital and Mobile Campaigns, Business Administration
  • 2nd Semester: Online Marketing, Communication Psychology, Collaborative Work, Social Media Marketing, Storytelling, Project: Writing Workshop
  • 3rd Semester: Influencer Marketing, Content Management Systems, Intercultural and Ethical Action Skills, Media Law, Basics of Audio-Visual Media, Image and Video Editing
  • 4th Semester: Content Marketing, Social Commerce, Social Media Monitoring, Agile Project Management, Social Ads, Project: Podcast Production
  • 5th Semester: Seminar: Current Topics in Digitalization, Leadership 4.0, Project: Social Media Campaign, Social Media Research Methods, Elective Subject A
  • 6th Semester: Elective Subject B, Elective Subject C, Bachelor Thesis

What's special about IU distance learning: the many opportunities to specialize in interesting elective modules during your studies. In the Bachelor's in Social Media, you choose a total of 3 specialization modules:

You choose topics from these for your first specialization module: Community Management, Customer Management and Acquisition, Native Advertising, Conflict Management, and Opinion Formation in Social Media, Social Media, and HR.

For your second specialization module: User Experience, Big Data Analytics, Search Engine Marketing, Design of Interactive Media, and Design Thinking.

You choose topics from these for your third specialization module: Advanced Leadership, Business Consulting, Event Management, Foreign Languages, Social Change, International Media Business, International Marketing and Branding, International Management, Communication and Public Relations, Market and Economic Psychology, Media Marketing, Media Processes, Psychology and Consumer Behavior, General Studies, Webshop Development.

Study Concept: How the Part-Time Studies in Social Media Work at IU

You can flexibly adjust your online studies in Social Media at IU International University to fit your life and daily routine as best as it suits you. For example, you can choose one of 3 study models: In full-time study, you need a total of 6 semesters, that is, 36 months, to complete your bachelor's degree. In part-time study I, you study for 8 semesters until graduation. Or you opt for part-time study II and take up to 12 semesters to complete your bachelor's degree.

You receive study materials from IU with each module enrollment as printed study booklets. All materials are also available digitally. The IU Interactive Books are innovative learning scripts enriched with video clips and quiz questions at the end of a lesson. Depending on the module, the study materials are supplemented with podcasts, live tutorials, and video content in the form of so-called Shortcasts. You can access the IU Interactive Books via the practical Learn App from IU.

In many modules, virtual classes are also offered, allowing you to interactively engage with your fellow students and lecturers.

Especially convenient and flexible is the option to take module exams in the form of online exams. You can take an online exam 24/7, 7 days a week - whenever you feel best prepared for the exam, for example, in building construction. Additionally, we operate about 40 exam centres in Germany, Austria, and Switzerland, where you can also take your exams in the traditional way on-site.

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