Admission requirements
Admission requirement is a completed economic university degree in the fields of economics, industrial engineering with a focus on economics, communication studies/journalism, language and cultural studies, business informatics, business mathematics, or an equivalent qualification.
- Applicants without an economic university degree can acquire the necessary economic content in parallel studies in a propaedeutic course.
- Foreign students interested in studying need proof of their German language skills, such as DSH-2, C1 according to the GER, TestDaF level 4, or another qualification equivalent to a German university entrance qualification.
Knowledge of the English language at the GER-C1 level is recommended. If choosing the specialisation in "Business Area Hispanoamerica," Spanish language skills at the GER-B1 level are required. Profound knowledge of academic work is also advantageous.
Details
The Master's programme "Global Management and Communication" at AKAD University prepares students to develop successful communication and management strategies in an international and intercultural environment. The programme is ideal for those who already have a grounding in business fundamentals and wish to expand their knowledge with specific insights into international and intercultural business leadership. Students acquire comprehensive skills for the strategic development and implementation of business models that meet global market demands.
The curriculum includes modules such as key qualifications for studies and profession, International Innovation Management, the EU business environment, and numerous modules on intercultural competence. Furthermore, specialisations such as "Translation Project Management" or "Intercultural HR Management" offer individual opportunities to tailor the programme to personal interests and professional goals.
The programme opens up career paths in various areas such as international HR management, strategic corporate development, supply chain management, or international marketing. Emphasis is placed on the ability to competently navigate and integrate cultural differences in the global business context.

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