Public relations and communication, Bachelor of Arts

Distance learning program @ IU International University 

👉 Germany-wide the first distance learning course in the field of PR! This course provides you with a comprehensive blend of business and media fundamentals, classic PR expertise, as well as know-how from the online world, everything you need to kickstart your career in the PR industry. Throughout the distance learning course, you will complete numerous practical projects to systematically build your own portfolio as a basis for job applications.

At a Glance

🏫 Provider IU International University, UAS based in Erfurt (Germany)
Studying, anytime and anywhere – according to your own rules: The distance learning at IU International University (IU) not only makes this possible, but is constantly meeting individual learning needs and providing the latest gadgets for a maximally flexible study. The state-recognized bachelor's and master's programs, which can be completed part-time or full-time, are intended to adapt to the students' everyday lives – whether alongside work, during parental leave, or while traveling the world. Self-directed learning has never been easier: from the innovative learning app IU Learn, through the online campus with live formats, to the in-house and thus first AI-based university chatbot Syntea. Currently, there are over 130,000 students enrolled at IU – making IU the largest German university.
🎓 Field of Study Economy & MediaCommunications Studies
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters, Study effort 24 hours weekly
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Introduction to Media and Communication Studies, Introduction to Academic Work, Marketing, Computer Training, Business Administration, Project: Writing Workshop, Communication and Public Relations, Seminar: Communication and PR, Market Research, Typography: Applying Fonts, Storytelling, Project: Press Kit, Media Law, Basics audio-visual Media, Collaborative Work, Corporate Publishing, Cost and Performance Accounting, Project: Public Speaking, Media Psychology, Digital and Mobile Campaigns, Content Management Systems, Press Strategy and PR Controlling, Seminar: Current Topics in PR, Project: Press Strategy, Intercultural Competence, Publication Processes and Workflows, Digital Editorial Management, Professional Writing, 1 Specialisation of Choice, 2 Specialisations of Choice, Bachelor Thesis
📚 Electives Corporate Communication and PR, Public Affairs and PR, Public Diplomacy and PR
👥 In-person sessions numerous virtual lectures
✅ ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course Public relations and communication under the number 1103619.
📅 Enrollment Anytime
💶 Fees
from 259 € monthly
from 15063 € total
🔗 More Info https://www.iu-fernstudium.de
  • Germany-wide the first distance learning course in the field of PR
  • 3 flexible time models from full-time to part-time for every situation in life
  • interesting specializations, such as in Public Affairs and PR
  • innovative learning concept with IU Learn app and digital classes
  • During the distance learning course, you gradually build up a portfolio as a basis for applications

These are the admission requirements for the Bachelor of Public Relations and Communication

In order to enroll in the Bachelor's distance learning course in Public Relations and Communication at IU International University (IU), you need to provide us with your secondary school leaving certificate (Abitur), your technical college entrance qualification (Fachabitur), or a subject-specific higher education entrance qualification.

Alternatively, you can also enroll without a secondary school leaving certificate. Studying at IU without a secondary school leaving certificate is possible under the following conditions:

  • You have successfully completed an advanced training course, such as a training course to become a certified business economist.
  • Or you have completed a vocational training, such as training to become an office clerk. After completing your training, you have worked in this profession full-time for at least 3 years. If your training does not match the thematic focus of the Public Relations distance learning course, you will first complete a trial course before being regularly enrolled.

Study Contents & Modules: This is the Study Schedule in the Bachelor of Public Relations

The bachelor's programme at IU International University is modular. A module typically consists of 5 credits (ECTS) and concludes with an examination, such as a written exam or a written assignment. You complete your bachelor's degree step by step - and even largely determine when you want to complete which module.

In full-time study, you can structure your study plan as follows, for example:

  • 1st Semester: Introduction to Media and Communication Sciences, Introduction to Scientific Work, Marketing, Digital Skills, Business Administration, Project: Writing Workshop
  • 2nd Semester: Communication and Public Relations, Seminar: Communication and PR, Market Research, Typography: Applying Fonts, Storytelling, Project: Press Kit
  • 3rd Semester: Media Law, Basics of Audiovisual Media, Collaborative Working, Corporate Publishing, Cost and Performance Accounting, Project: Public Speaking
  • 4th Semester: Media Psychology, Intercultural and Ethical Competences, Content Management Systems, Press Strategy and PR Controlling, Seminar: Current Topics in PR, Digital and Mobile Campaigns
  • 5th Semester: Elective Module A, Project: Press Strategy, Elective Module B, Publication Processes, Digital Editorial Management
  • 6th Semester: Elective Module C, Professional Writing, Bachelor Thesis

What's special about IU distance learning: the many opportunities to specialize in interesting elective modules during your studies. In the Bachelor of Public Relations, you choose a total of 3 specialization modules:

You choose the first specialization module from these topics: Corporate Communication and PR, Public Affairs and PR, Public Diplomacy and PR.

You choose your second specialization module from these topics: Corporate Communication and PR, Public Affairs and PR, Public Diplomacy and PR, Market and Advertising Psychology, Media Marketing, Online and Social Media Marketing.

You choose the third specialization module from these topics: Advanced Leadership, Applied Sales, Big Data and Data Protection, Corporate Communication and PR, Event Management, Foreign Languages, International Marketing, Market and Advertising Psychology, Media Marketing, Online and Social Media Marketing, Specialization in Project Management, Public Affairs and PR, Public Diplomacy and PR, Sport Media Management, General Studies.

Study Concept: How the Part-Time Public Relations Study Programme at IU Works

The online study programme in Public Relations at IU International University can be flexibly adjusted to fit your life and daily routine as best suits you. For example, you can choose from 3 study models: In the full-time programme, you need a total of 6 semesters, or 36 months, to complete your bachelor's degree. In part-time programme I, you study for 8 semesters until completion. Or you can opt for part-time programme II and take 12 semesters to complete your bachelor's degree.

With each module enrolment, you will receive study materials from IU in printed study booklets. All materials are also available digitally. The IU Interactive Books are innovative learning scripts enriched with video clips and quiz questions at the end of a lesson. Depending on the module, study materials are complemented by podcasts, live tutorials, and video content in the form of so-called Shortcasts. You can access the IU Interactive Books through the practical IU Learn App.

In many modules, virtual classes are also offered, allowing you to interactively engage with your classmates and lecturers.

Particularly convenient and flexible is the option to take module exams in the form of online exams. You can take an online exam 24/7, 7 days a week when you feel optimally prepared, for example, for an exam in construction. Additionally, we operate around 40 exam centres in Germany, Austria, and Switzerland where you can also take your exams in person.

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