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The Central State Office for Distance Learning (ZFU) has approved the course Communication Management under the number 178018c. Who the Master's in Communication Management is Particularly Suitable For
The Master's programme in Communication Management is aimed at everyone interested in strategic corporate communication, brand management, and digital communication processes, and who want to qualify professionally for leadership positions in the communications field. You are addressed if you have already gained experience in the communications industry or want to enter as a career changer with basic economic knowledge. You will particularly benefit if you have already completed a communication-oriented Bachelor's degree – for example in event management, media management, or business administration – and want to align your specialist profile with digital transformation and innovative management tasks. The distance learning programme offers maximum flexibility and is therefore also suitable for professionals who want to study independently of location and alongside their own job.
What formal requirements do you have to meet?
The following requirements apply for admission to the Master's in Communication Management at IST University of Management:
- Completion of at least a six-semester higher education programme (e.g. Bachelor’s degree, programmes focused on business administration, communication, media, or a comparable field). Accredited Bachelor’s degrees from vocational academies are also recognised.
- Proof of at least 20 ECTS credits from economic courses in the first degree. If these are missing, you can make them up through bridging courses.
- Professional experience or internship of at least three months (at least 360 hours) related to communication. This proof can be provided by the start of the 3rd subject semester at the latest.
- English skills at level B2 of the Common European Framework of Reference or at least seven years of English at school. Alternatively: language certificate through a language test.
In addition, the following personal requirements will help you:
- Strategic and analytical thinking skills to comprehensively plan and evaluate communication processes
- Strong communication and teamwork skills to collaborate successfully with various internal and external stakeholders
- High self-motivation and self-organisation, as distance learning requires independent working
- Interest in digital trends, media development, and current topics around social media, PR, and marketing
- Ideally, initial practical experience in companies, agencies, or communication projects
What content does the Master’s in Communication Management convey?
In the Master’s degree programme in Communication Management at IST-Hochschule für Management, you acquire comprehensive skills for the strategic management of communication processes. Around half of the study content is focused on digital communication. You will first deepen your business and management fundamentals in the areas of Marketing & Sales, Digital Transformation, Leadership Skills, and Entrepreneurship. Building on this, you engage with methodological and application-oriented knowledge related to:
- Communication sciences and communication psychology
- Strategic and operational communication management
- Communication design and user experience design
- Idea and innovation management
- Digital communication, including Applied Digital Communications Lab
- Artificial intelligence in the communication context
- Brand and product management or alternatively marketing and brand management in tourism and hospitality
During the course of study, you can set your own priorities through elective modules. Possible specialisations include agency management, cross-media production and management, digital marketing, festival or event management, public marketing and social marketing, TV conception and production, management of major sports events as well as strategic sports media management.
Practical experience is consistently integrated into the curriculum through project work with partner companies, practical projects and case studies. Thanks to the variety of elective and specialisation options, individual profiling is possible – for example with focuses in tourism marketing, event and festival management, media management or sports media and event management.
How does the Communication Management degree work as a distance learning course?
The programme is designed as a flexible distance learning course and can be completed either in 4 semesters (full-time) or 6 semesters (part-time). In the full-time variant, the weekly study workload is approximately 29 hours. The start is possible twice a year, on 1 April and 1 October.
- Duration of studies: 4 semesters (full-time) or 6 semesters (part-time)
- Language of instruction is German
- Study content is delivered via digital learning platforms, study booklets, online lectures and tutorials
- Each module includes 3–5 online tutorials
- Supplementary seminar days per module offer practical orientation and exchange with lecturers
- Exams can be taken online throughout Germany or at numerous examination centres
- Degree: Master of Arts, 120 ECTS, qualifying for doctoral studies
- Practical projects, mentoring programmes and industry-specific networking days complement the online studies
After the regular study period, up to three additional semesters are possible free of charge to complete your studies flexibly. Support is provided by an experienced team of industry and communication experts.
What career opportunities does the Master’s in Communication Management open up for you?
With this degree, you qualify as a communication professional with leadership skills for a wide range of specialist and management positions:
- Strategy, planning and implementation of communication measures in companies, agencies, organisations and institutions
- Roles as communication manager, PR officer, marketing manager
- Responsibility for internal and external communication processes, press work, social media management, brand management and product communication
- Fields of work in event, media and tourism companies, agencies, publishers, broadcasters, consulting firms, associations, public institutions as well as in city marketing and at events/festivals
- Design and management of cross-media communication and marketing campaigns
- Qualification for consultancy functions and leadership roles in national and international teams
- Opportunity for doctoral studies and thus also an academic career
Thanks to the flexibility of focus areas in the programme, you can purposefully pursue industry-specific career paths, for example in event or sports media management, media management, public marketing or in creative communication and content roles. Graduates of the programme are regularly awarded for outstanding theses and report successful careers in the communication and media sector, in NGOs as well as in innovative start-ups.
How much does the Communication Management degree cost – and what financing options are available?
The tuition fees in the full-time variant (4 semesters) amount to 495 euros per month, totalling 11,880 euros. If you choose the part-time option (6 semesters), you pay 370 euros per month (totalling 13,320 euros). All fees include all study services, online courses, tutorials, examinations and the use of the learning platform – no additional costs will be incurred.
- Graduates of a Bachelor’s degree programme at IST-Hochschule für Management receive a 10% discount on tuition fees
- Funding options such as the advancement scholarship, BAföG (for the full-time variant) and various educational funds can be used
- Installment payment of tuition fees is possible
- Study costs can be claimed as tax-deductible work-related expenses, provided the course serves professional development
After the standard period of study, you have the option to continue working for up to three additional semesters free of charge – including access to all teaching materials and examinations.
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