Distance learning program International Business Communication (B.A.) – AKAD University

👉 The distance learning programme International Business Communication (B.A.) is aimed at prospective students with a university entrance qualification or an equivalent qualification who want to acquire solid knowledge in business administration, intercultural communication, and foreign languages. Over a period of 36 to 72 months, you will study key subjects such as marketing management, personnel and project management, intercultural management, as well as business English at C1 and C2 levels. The fully digital course offers flexible scheduling and personal support. With 180 ECTS credits and state recognition, you will qualify for international roles in corporate communication, human resources, marketing, PR, or translation. The monthly fees start at 229 euros.

At a Glance

🏫 Provider AKAD University, UAS based in Stuttgart (Germany)
Over 72,000 graduates in the past 65 years! The AKAD University offers more than 65 part-time distance learning courses with degrees in Bachelor, Master, MBA, and university certificate in the fields of Business & Management, Engineering & Computer Science, Communication & Culture, and Health & Social Sciences. All courses are accredited by ACQUIN or ZeVA and have been reviewed and approved by the Central Office for Distance Learning (ZFU).
📋 Study Format Distance learning program
🎓 Field of Study Economy & MediaCommunications Studies
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters, Study effort 27 hours weekly
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents My Study Community - Bachelor International Business Communication, My AKAD Toolbox - Bachelor International Communication and Culture, Key Qualifications for Studies and Profession, Fundamentals of Business, Basics of Business Administration, Marketing Management, Introduction to Communication Sciences, Business Communication, Project Management, Human Resource Management, Compact Economics, Production and Materials Management, Application Fields of Communication, English for Professional Purposes C1, Fundamentals of Intercultural Management, European Economy, Studies of Anglo-Saxon Countries, Work Psychology, Corporate Communication, The Language of Business, Intercultural Interaction, Organisation and International Management, Economics, Leadership of Employees, Text Analysis and Text Production, English for Professional Purposes C2, Project, Specialisation 1, Bachelor's Thesis, Specialisation 2
📚 Electives Translation and Mediation, Marketing Management, Personnel Management and Leadership, Business Language French, Business Language Spanish
✅ ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course International Business Communication under the number 135808c.
📅 Enrollment Anytime
💶 Fees
from 219 € monthly
from 13284 € total
🔗 More Info View Vendor Profile

Who is the Bachelor in International Business Communication suitable for?

The distance learning programme is aimed at everyone who wants to work in the international business and communication environment. It is particularly targeting language enthusiasts who are interested in business administration, international corporate communication, and intercultural collaboration. The degree course is suitable for beginners from various life situations – from the traditional university entrance qualification (Abitur) to working professionals with advanced training or vocational qualifications. Flexibility in studying and an affinity for digital learning methods are advantageous.

What formal requirements must you meet?

For admission to the Bachelor’s degree in International Business Communication at AKAD University, you need one of the following qualifications:

  • general university entrance qualification (Abitur)
  • subject-specific university entrance qualification
  • advanced technical college entrance qualification (Fachhochschulreife)
  • an equivalent foreign university entrance qualification
  • recognised professional advanced training (e.g. technicians, master craftsmen, business administrators, specialist supervisors, educators)
  • professional qualification plus work experience: Admission is possible either through a passed university aptitude test or a trial study period

If you do not have a German Abitur, you must demonstrate sufficient German language skills. Accepted qualifications include, among others:

  • DSH-2 (German language examination for university entrance)
  • language level C1 according to the CEFR
  • TestDaF level 4

Additionally, the following are recommended:

  • English skills at least at B2 level according to the CEFR (ALTE 3)
  • mathematics skills at the level of the university entrance qualification
  • basic PC user skills

 

Personally, you should have an interest in business issues and international communication, be open to intercultural exchange, and be capable of independent, digital working. Communication skills, willingness to learn foreign languages, and organisational talent in distance learning will support your study success.

What subject-specific skills does the International Business Communication degree programme impart?

In the International Business Communication degree programme, you acquire comprehensive knowledge at the intersection of business, language, and intercultural communication. The course content combines business administration, economics, and management expertise with advanced language skills (especially Business English) and key qualifications for international markets. The curriculum covers topics ranging from translation theory, corporate communication, and mediation to intercultural interaction and communication technologies. Elective modules in later semesters allow you to specialise, for example, in translation and mediation, human resource management and leadership, marketing management, or an additional business language (French or Spanish).

  • Business Studies and Management: Fundamentals of business administration and economics, project management, personnel management, international management, marketing management
  • Language and Communication Competence: English for professional purposes (C1/C2), The language of business, text analysis and production, communication technologies in an international context
  • Intercultural Qualification: Intercultural management, intercultural interaction, studies of economic regions (e.g. Anglo-Saxon countries, European economy)
  • Translation and Mediation Competence: Translation, mediation and corporate communication
  • Elective fields: e.g. personnel management and leadership, tourism marketing, business language French or Spanish

You develop analytical, practical language and cultural skills to align business processes internationally as well as to communicate and localise appropriately according to subject and situation.

How does distance learning at AKAD University work?

The programme is structured as a fully online distance learning course and lasts – depending on the chosen time model – between 36 and 72 months. You can start the course at any time. You determine your individual study workload – adapted to your daily life. The digital learning platform provides 24/7 access to all study materials, videos, scripts, and exercises. Exams can be taken flexibly online (including open-book exams, term papers and project work); there is no attendance requirement. Support is provided by experienced lecturers, dedicated contacts, and digitally organised study groups. The modular structure allows you to choose the order and pace of subjects independently.

  • Learning materials as e-book, video, audio podcast and interactive exercises
  • Individual examination planning: exams and term papers can be scheduled almost freely
  • Digital support and community, regular online seminars and tutorials
  • Great freedom of choice through specialisation modules in the final phase
  • Free study extension by several months after the standard study period possible
  • Access to AI-assisted learning and feedback systems to support self-organisation

The programme concludes with a Bachelor thesis (10 ECTS), in which you demonstrate your professional and language skills in both academic and practical contexts.

What career prospects does the Bachelor in International Business Communication open up?

With this degree, you are qualified for a variety of roles in international and intercultural working environments. The combination of business expertise, excellent English skills, and communication abilities opens pathways into globally operating companies and organisations. Common areas of deployment are:

  • International Talent Management: recruitment, support and development of international specialist and management staff
  • International Brand Management and Marketing: brand management and marketing in international target markets
  • Corporate Communication/PR: internal and external communication for globally active companies
  • Tourism and Hospitality Management: organisation, marketing and development of services in the tourism sector
  • Translation, Mediation and Language Services: specialised translation, mediation and cultural consulting
  • Process and Diversity Management: promotion of diversity and integration in international organisations

Graduates find employment in the industries of manufacturing, services, tourism, consulting, media as well as in the non-profit sector. Further postgraduate studies – for example in International Management or Communication – are also possible.

How are the tuition fees and financing options composed?

The monthly tuition fees depend on the time model:

  • Sprint version (36 months): from €357 per month, total cost approx. €12,852
  • Standard version (48 months): from €295 per month, total cost approx. €14,160
  • Stretch version (72 months): from €213 per month, total cost approx. €15,336

In addition, a one-off examination fee of €960 applies, which may be fully waived during discount promotions. All prices include learning materials, campus access, digital support, and any online events incurred. Tuition fees are tax-deductible (advertising costs or special expenses). Many employers financially support part-time study. The university offers limited-time discounts as well as the option to test the programme free of charge for four weeks. A free extension of the study duration is possible if needed.

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