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Communication is no longer just a soft skill – it’s a career field. German universities offer distance learning programs in public relations, social media management, communication psychology and event communication, starting at 215 € per month.
All programs listed here are at private universities, taught in German, and lead to internationally recognized bachelor’s or master’s degrees.
All distance learning courses in the field of Communication at a glance
We have a total of 15 courses in the field of Communications Studies.
International Business Communication
- AKAD University
- 6 Semester
- from 219 € monthly
- German
Specialized translation business
- AKAD University
- 6 Semester
- from 219 € monthly
- German
Communication Psychology
- IU International University
- 6 Semester
- from 259 € monthly
- German
Communication & Event Management
- IST University of Management
- 6 Semester
- from 379 € monthly
- German
Corporate communication and rhetoric
- University of Koblenz
- 5 Semester
- German
Communication Management
- IST University of Management
- 4 Semester
- from 495 € monthly
- German
Public relations and communication
- IU International University
- 6 Semester
- from 259 € monthly
- German
Social Media
- IU International University
- 6 Semester
- from 259 € monthly
- German
Global Management and Communication
- AKAD University
- 4 Semester
- from 319 € monthly
- German
Strategic Communication & Digital Marketing
- University of Applied Sciences for SMEs
- 16 Months
- German
Business Administration and Intercultural Communication
- SRH Distance Learning University - The Mobile University
- 6 Semester
- from 215 € monthly
- German
Communication psychology
- Fresenius University of Applied Sciences
- 6 Semester
- from 259 € monthly
- German
Online marketing and social media
- European Distance Learning University Hamburg
- 6 Semester
- from 289 € monthly
- German
Media Communication & Journalism
- University of Applied Sciences for SMEs
- 36 Months
- German
Social Media Management, Bachelor of Arts
- INU - Innovative University of Applied Sciences
- 6 Semester
- from 295 € monthly
- German
What can you specialize in?
The programs cover five distinct areas:
| Focus | Programs | Typical careers |
|---|---|---|
| PR & Corporate Communication | Public Relations and Communication (IU), Communication Management (IST) | PR Manager, Press Officer, Communication Consultant |
| Social Media & Online Marketing | Social Media (IU), Social Media Management (INU), Online Marketing & Social Media (Euro-FH) | Social Media Manager, Content Strategist, Performance Marketer |
| Communication Psychology | Communication Psychology B.Sc. (IU, Fresenius) | UX Researcher, Market Researcher, Communication Trainer |
| Event & Communication | Communication & Event Management (IST University) | Event Manager, Exhibition Organizer |
| International & Global | International Business Communication (AKAD), Global Management & Communication (AKAD M.A.) | International Communication Manager, Translator |
Related fields: Media Studies (media management, journalism), Marketing (performance marketing, SEO), Media Informatics (UX design, frontend).
How much does it cost?
All programs here are at private universities. Costs range from 8,500 € total (M.A. Strategic Communication at FHM) to approximately 15,000 € (IU bachelor’s programs). Monthly payments: 215–495 €.
Bachelor’s programs: cost comparison
Master’s programs: cost comparison
| Course | University | Duration | Fees | |
|---|---|---|---|---|
| Corporate communication and rhetoric, Master of Arts Distance learning program | University of Koblenz | 5 Semester | from 7250 € total | |
| Strategic Communication & Digital Marketing, Master of Arts Distance learning program | University of Applied Sciences for SMEs | 16 Months | from 8500 € total | |
| Communication Management, Master of Arts Distance learning program | IST University of Management | 4 Semester | from 11880 € total from 495 € monthly | |
| Global Management and Communication, Master of Arts Distance learning program | AKAD University | 4 Semester | from 11976 € total from 319 € monthly |
For international students: All programs are taught in German (B2 level required). The M.A. Global Management and Communication at AKAD has the strongest international focus. Financing: DAAD scholarships, Deutschlandstipendium, KfW student loans. Tuition fees are tax-deductible for German taxpayers.
How is AI changing the communication industry?
The communication industry is one of the sectors most impacted by AI:
- PR: AI drafts press releases and social media posts in seconds. Crisis communication, stakeholder relationships and editorial judgment remain human tasks.
- Social Media: AI automates content creation and scheduling. Community management, creative campaign concepts and strategic channel decisions stay human.
- Communication Psychology: AI delivers sentiment analysis and behavioral data. Interpreting why people react the way they do remains a human skill.
A communication degree provides the strategic and psychological foundations. AI tool proficiency (ChatGPT, social media scheduling, analytics) should be learned alongside the degree.
Career prospects and salary
Salaries in Germany vary significantly by specialization:
| Role | Entry salary | With experience |
|---|---|---|
| PR / Communication Manager | ~44,400 € | 55,000–84,000 € |
| Social Media Manager | ~30,000 € | 40,000–50,000 € |
| Communication Psychologist | ~38,000 € | 48,000–60,000 € |
German salaries may appear lower than US or UK levels, but factor in low-cost education, universal healthcare, 25–30 vacation days and strong labor protections.
Frequently asked questions
Currently, all programs in this category are taught in German (B2 level required). The M.A. Global Management and Communication at AKAD has the strongest international orientation but is also taught in German. For English-taught programs, check IU International University’s offerings in related fields.
Yes – all universities listed here accept applicants with completed vocational training plus professional experience, or a Meister/Fachwirt qualification. International qualifications are assessed via anabin.
Yes – IU International University offers a B.A. Social Media, and INU offers a B.A. Social Media Management. Euro-FH combines Online Marketing with Social Media in one bachelor’s program.
Yes. All programs are accredited by German accreditation agencies and follow the Bologna system (ECTS, Bachelor/Master). The degrees are recognized throughout the EU and in most countries worldwide.
About the Author Christian Wolf
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