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Communication is no longer just a soft skill – it’s a career field. German universities offer distance learning programs in public relations, social media management, communication psychology and event communication, starting at 215 € per month.
All programs listed here are at private universities, taught in German, and lead to internationally recognized bachelor’s or master’s degrees.
All distance learning courses in the field of Communication at a glance
We have a total of 15 courses in the field of Communications Studies.
International Business Communication
AKAD University · B.A. · 6 Semester
Specialized translation business
AKAD University · B.A. · 6 Semester
Communication Psychology
IU International University · B.Sc. · 6 Semester
Communication & Event Management
IST University of Management · B.A. · 6 Semester
Communication Management
IST University of Management · M.A. · 4 Semester
Public Relations and Communication
IU International University · B.A. · 6 Semester
Social Media
IU International University · B.A. · 6 Semester
Global Management and Communication
AKAD University · M.A. · 4 Semester
Strategic Communication & Digital Marketing
University of Applied Sciences for SMEs · M.A. · 16 Months
Business Administration and Intercultural Communication
SRH Distance Learning University - The Mobile University · B.A. · 6 Semester
Communication Psychology
Fresenius University of Applied Sciences · B.Sc. · 6 Semester
Online-Marketing & Social Media
European Distance Learning University Hamburg · B.A. · 6 Semester
Media Communication & Journalism
University of Applied Sciences for SMEs · B.A. · 36 Months
Social Media Management, Bachelor of Arts
INU - Innovative University of Applied Sciences · B.A. · 6 Semester
Communication Design
European Distance Learning University Hamburg · B.A. · 6 Semester
What can you specialize in?
The programs cover five distinct areas:
| Focus | Programs | Typical careers |
|---|---|---|
| PR & Corporate Communication | Public Relations and Communication (IU), Communication Management (IST) | PR Manager, Press Officer, Communication Consultant |
| Social Media & Online Marketing | Social Media (IU), Social Media Management (INU), Online Marketing & Social Media (Euro-FH) | Social Media Manager, Content Strategist, Performance Marketer |
| Communication Psychology | Communication Psychology B.Sc. (IU, Fresenius) | UX Researcher, Market Researcher, Communication Trainer |
| Event & Communication | Communication & Event Management (IST University) | Event Manager, Exhibition Organizer |
| International & Global | International Business Communication (AKAD), Global Management & Communication (AKAD M.A.) | International Communication Manager, Translator |
Related fields: Media Studies (media management, journalism), Marketing (performance marketing, SEO), Media Informatics (UX design, frontend).
How much does it cost?
All programs here are at private universities. Costs range from 8,500 € total (M.A. Strategic Communication at FHM) to approximately 15,000 € (IU bachelor’s programs). Monthly payments: 215–495 €.
Bachelor’s programs: cost comparison
Master’s programs: cost comparison
| Course | University | Duration | Fees | |
|---|---|---|---|---|
| Strategic Communication & Digital Marketing, Master of Arts Distance learning program | University of Applied Sciences for SMEs | 16 Months | from 8500 € total | |
| Communication Management, Master of Arts Distance learning program | IST University of Management | 4 Semester | from 11880 € total from 495 € monthly | |
| Global Management and Communication, Master of Arts Distance learning program | AKAD University | 4 Semester | from 11970 € total from 299 € monthly |
For international students: All programs are taught in German (B2 level required). The M.A. Global Management and Communication at AKAD has the strongest international focus. Financing: DAAD scholarships, Deutschlandstipendium, KfW student loans. Tuition fees are tax-deductible for German taxpayers.
How is AI changing the communication industry?
The communication industry is one of the sectors most impacted by AI:
- PR: AI drafts press releases and social media posts in seconds. Crisis communication, stakeholder relationships and editorial judgment remain human tasks.
- Social Media: AI automates content creation and scheduling. Community management, creative campaign concepts and strategic channel decisions stay human.
- Communication Psychology: AI delivers sentiment analysis and behavioral data. Interpreting why people react the way they do remains a human skill.
A communication degree provides the strategic and psychological foundations. AI tool proficiency (ChatGPT, social media scheduling, analytics) should be learned alongside the degree.
Career prospects and salary
Salaries in Germany vary significantly by specialization:
| Role | Entry salary | With experience |
|---|---|---|
| PR / Communication Manager | ~44,400 € | 55,000–84,000 € |
| Social Media Manager | ~30,000 € | 40,000–50,000 € |
| Communication Psychologist | ~38,000 € | 48,000–60,000 € |
German salaries may appear lower than US or UK levels, but factor in low-cost education, universal healthcare, 25–30 vacation days and strong labor protections.
Frequently asked questions
Currently, all programs in this category are taught in German (B2 level required). The M.A. Global Management and Communication at AKAD has the strongest international orientation but is also taught in German. For English-taught programs, check IU International University’s offerings in related fields.
Yes – all universities listed here accept applicants with completed vocational training plus professional experience, or a Meister/Fachwirt qualification. International qualifications are assessed via anabin.
Yes – IU International University offers a B.A. Social Media, and INU offers a B.A. Social Media Management. Euro-FH combines Online Marketing with Social Media in one bachelor’s program.
Yes. All programs are accredited by German accreditation agencies and follow the Bologna system (ECTS, Bachelor/Master). The degrees are recognized throughout the EU and in most countries worldwide.
About the Author Christian Wolf
Hi, I'm Christian, the founder of fernstudi.net & your personal, independent study advisor 👋 Do you have questions about a course of study or are unsure which course is right for you? I'm happy to help - in detail, competently, honestly, and individually.
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