Business Administration and Business Psychology, Bachelor of Science

Distance learning program @ Wilhelm Büchner University 

👉 The Bachelor's programme in Business Administration and Business Psychology is aimed at those who wish to acquire both business management and psychological expertise in order to establish themselves in the business sector. The distance learning programme at Wilhelm Büchner University offers maximum flexibility and enables students to specialise individually. Topics such as General Business Administration, Business Psychology, and various elective modules cover a wide range of relevant subjects. Graduates are well prepared for challenges in management, human resources, or business consulting.

At a Glance

🏫 Provider Wilhelm Büchner University, UAS based in Darmstadt (Germany)
The Wilhelm Büchner University (WBH) is the largest private university for technology in Germany and specializes in part-time distance learning courses in the fields of computer science, engineering, industrial engineering, environmental technology, and design. It offers a particularly flexible study model that can be started at any time and has no fixed semester times. Thanks to the modern online campus with multimedia learning materials, interactive tools, and the AI-based learning assistant WBH A[ssist], students can tailor their studies individually. Examinations can be taken online or at 15 examination centres, and personal support from lecturers and study advisors ensures optimal assistance. The WBH focuses on practical content, close links with the economy, and high recognition of its qualifications, making it an ideal choice for professionals who want to further their academic qualifications flexibly.
🎓 Field of Study Economy & MediaBusiness psychology
📜 Degree Bachelor of Science (B.Sc.)
⏳ Duration 6 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Introductory Project TrendLab, Time and Self-Management, Academic Writing, General Business Administration, Business English, Basics of Psychology Part 1, Cost Accounting and Controlling, Basics of Sustainability Transformation & Digitalization, Basics of Marketing, Statistics for Psychology, Basics of Psychology Part 2, Investment and Financing, Business and Labor Law, Industrial, Organizational and Business Psychology I, Research Methods in Practice, Elective Area - Module 1, Economics, Corporate Management, Industrial, Organizational and Business Psychology II, Elective Area - Module 2, Seminar, Project and Change Management, Psychological Action Competence, Elective Area - Module 3, Project Work, Employee Recruitment, Market and Advertising Psychology, Bachelor's Thesis and Colloquium
📚 Electives Strategic Management, Introduction and Application of Artificial Intelligence, Service Management, Social Media Management, Intercultural Communication, Personnel Management, Development of Digital Business Models, Online Marketing, Leadership and Performance Management, Fundamentals of Product and Process Management, Psychological Counseling and Business Coaching, Economic Psychology Crisis Management, Aptitude Diagnostics, Consumer Psychology, Intercultural Economic Psychology, Qualitative Research in Theory and Practice
📅 Enrollment Anytime
💶 Fees
from 249 € monthly
🔗 More Info https://www.wb-fernstudium.de

Admission requirements

The admission to the Bachelor's programme in Business Administration and Business Psychology at Wilhelm Büchner University requires that you have at least one of the following qualifications:

  • General university entrance qualification (Abitur)
  • Subject-specific university entrance qualification or technical college entrance qualification
  • University admission qualification recognized as equivalent by the Hessian Ministry of Science and Art
  • Passed university entrance examination (HZP) after two semesters of study

Details

The Bachelor's degree programme in Business Administration and Business Psychology at Wilhelm Büchner University offers a comprehensive education that combines solid business knowledge with important aspects of psychology. The programme is aimed at those who aspire to a career in areas where both economic and psychological expertise are required, such as human resources, marketing, or business consulting.

The study programme is ideal for working professionals as it is offered in a flexible distance learning format and culminates in a Bachelor of Science degree. The programme prepares you for management tasks that necessitate knowledge of business psychology.

The course content covers a wide range of basic concepts in business and psychology. Students engage with core subjects such as General Business Administration, Finance and Accounting, Marketing, as well as Business Law and Management. Additionally, they learn about psychological fundamentals and how they are applied in the modern work environment.

Furthermore, the programme offers several elective modules through which participants can deepen their knowledge in specific topics like Strategic Management, Human Resource Management, or Aptitude Diagnostics. These modules allow students to tailor the programme to their own interests and career goals.

Practical applications and projects are integral components of the programme, bridging theoretical knowledge with practical skills. The modular structure of the study programme enables students to engage in self-directed and adaptable learning.

Upon completion of the programme, graduates are well-equipped for a variety of career advancement opportunities in various industries. Graduates can pursue positions in large as well as small and medium-sized enterprises, or further their careers in specialized areas of business psychology.

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