Who Benefits from the Bachelor in Business Psychology at FOM?

The Bachelor's degree programme in Business Psychology is aimed at graduates starting their careers as well as working professionals who wish to develop psychological skills for economic fields of activity. You will particularly benefit from this course if you are interested in management, marketing, personnel development, corporate governance or controlling and want to work at the interface of psychology and business. The study model is designed for work-based or dual learning and is therefore suitable if you are already employed or are completing vocational training.

What formal requirements must you meet?

The following requirements entitle you to commence the programme:

• General university entrance qualification (Abitur) or entrance qualification for universities of applied sciences
• Alternatively: Completed vocational training and at least three years of professional experience thereafter
• Alternatively: Completed vocational training and an advanced vocational qualification (e.g. specialist business administrator or master craftsman)
• You must be employed (full-time or part-time) at the start of your studies or be engaged in vocational training, an internship, a trainee programme or a voluntary social year
• In exceptional cases, it is also possible to start the studies without vocational training; the university will actively support you in finding a training or employment position

Personally, you should have an interest in economic and psychological contexts, analytical thinking, communication skills and self-motivation. You should be willing to organise your time independently and regularly integrate learning phases alongside your work or training into your daily routine. Initial experience in dealing with people, for example through internships, professional practice or voluntary work, is advantageous.

What content does the Bachelor in Business Psychology convey to you in detail?

In the Bachelor’s degree programme in Business Psychology at FOM University, you combine economic fundamentals with psychological expertise. The focus is on the behaviour of consumers, employees and managers in companies. You learn how psychological insights can be specifically applied in areas such as marketing, personnel development (HR) and organisational design. The degree programme provides you with practical analytical skills, methods for shaping brands and corporate communication as well as conflict resolution capabilities and optimisation of workflows.

• Business Psychology as a bridge between Psychology and Management: You analyse thought and decision-making processes, learn how motivation arises and how behaviour in groups can be controlled.
• Psychology in an economic context: Topics include market and consumer psychology, occupational and organisational psychology as well as leadership and communication psychology.
• Fundamentals of business administration: Business administration, corporate management, marketing, law and controlling are on the curriculum.
• Specialisation opportunities: Elective modules enable you to specialise, for example, in Human Resources & Organisation, Labour Law & Compliance or Innovation & Change. Additionally, modules on digitalisation, sustainability or artificial intelligence can be selected.
• Practical relevance: The content is aligned with real challenges from companies and is complemented by seminars, case studies and project work.

With the degree, you develop the ability to apply psychological approaches practically in a corporate environment, position brands and actively shape change processes. Skills in analysis, communication, leadership and management complete your profile.