Business Psychology, Bachelor of Science

Part-time program @ FOM University of Applied Sciences for Economics and Management 

👉 The Bachelor's programme in Business Psychology at FOM University offers professionals and dual students the opportunity to explore in depth human behaviour in an economic context. Participants gain comprehensive knowledge about behavioural analysis, marketing strategies, and leadership styles. The practice-oriented programme promises a solid preparation for career paths in personnel and organizational development, product management, or in healthcare. Furthermore, students have the opportunity to further qualify themselves through various specializations.

At a Glance

🏫 Provider FOM University of Applied Sciences for Economics and Management, UAS based in Essen (Germany)
The FOM University of Applied Sciences for Economics and Management, founded in 1993, is a private, state-recognised university headquartered in Essen. It primarily offers part-time and dual bachelor's and master's programmes. With around 57,000 students and over 10,000 cooperation partners, it is one of the largest private universities in Europe. The university relies on a digital live study format for distance learning.
🎓 Field of Study Economy & MediaBusiness psychology
📜 Degree Bachelor of Science (B.Sc.)
⏳ Duration 7 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Management Basics, Social Psychology, Biopsychology & General Psychology I, General Psychology II, Time and Self-Management, Marketing & Media, Differential Psychology, Data Collection & Statistics, Data Analysis with R, Scientific Work - Business Psychology, Supply Chain Management, Quantitative Research Project, Psychological Assessment, Applied Topics in Differential Psychology, Project Management, Financing & Investment, Psychological Communication Skills, Work and Organizational Psychology, Practice of Diagnostic Procedures, Digital Transformation, Turnaround Management, Qualitative Research Project, Personnel Psychology, Applied Work, Organizational & Personnel Psychology, ESG - Sustainability, Economics, Market & Advertising Psychology, Behavioural Economics, Applied Business Psychology, Exposé - Business Psychology, Thesis/Colloquium.
📚 Electives Human Resources & Organization, Labour Law & Compliance, Innovation & Change
📅 Enrollment Winter or summer semester
💶 Fees
from 345 € monthly
from 14990 € total
🔗 More Info https://www.fom.de

Admission requirements

You need to have a general university entrance qualification (A-levels), a technical college entrance qualification, or an equivalent education, such as a completed training with three years of work experience or a completed advanced training course.

In addition, current professional activity is required, whether full-time or part-time, or company training, a trainee program, or a volunteer program. If you are currently not employed but are looking for work, the FOM study advisors are available to assess your individual admission opportunities.

Details

The bachelor's degree programme "Business Psychology" at FOM enables students to understand and influence human behaviour in economic contexts. It offers working professionals and dual students a solid education in psychological and economic disciplines. They learn to analyse consumer behaviour, develop innovative marketing strategies, and optimise leadership and work structures in companies.

The programme provides comprehensive knowledge of business psychological processes amounting to 180 ECTS credits over seven semesters through practical projects. Various specialisations are available to enable further individual profile building.

1st Semester: Management Basics, Social Psychology, Biopsychology & General Psychology I, General Psychology II, Time and Self-Management

2nd Semester: Marketing & Media, Differential Psychology, Data Collection & Statistics, Data Analysis with R, Academic Writing

3rd Semester: Supply Chain Management, Quantitative Research Project, Psychological Assessment, Applied Topics in Differential Psychology, Project Management

4th Semester: Finance & Investment, Psychological Communication Skills, Work and Organisational Psychology, Practice of Diagnostic Procedures, Digital Transformation

5th Semester: Turnaround Management, Qualitative Research Project, Personnel Psychology, Applied Work, Organisational & Personnel Psychology, ESG - Sustainability

6th Semester: Economics, Market & Advertising Psychology, Behavioural Economics, Applied Business Psychology, Exposé

7th Semester: Thesis/Colloquium

The programme concludes with a nationally and internationally recognised bachelor's degree. Graduates qualify for numerous roles in human resources development, product development, and organisational development.

Students benefit from flexible study models and comprehensive academic support. They have the opportunity to study either on campus or through digital live study, with the flexibility to switch between them during their studies. Opportunities for international experience and credit transfer provide additional benefits for students.

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