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The Central State Office for Distance Learning (ZFU) has approved the course Wirtschaftspsychologie & Künstliche Intelligenz under the number 1175924. Who this online Master fits — and what you need to get in
This programme suits you if you work at the intersection of people, business and tech and want to lead AI-enabled change. Typical profiles include: HR or talent professionals moving into people analytics and AI-supported learning; business or product analysts in digital firms who want to add organisational psychology and leadership; consultants or change managers steering AI transformation while studying fully online from abroad.
Admission requirements
Teaching language is German. You apply for one of three tracks (120 / 90 / 60 ECTS) depending on your prior degree and experience:
- First degree: a recognised undergraduate degree equivalent to 180 / 210 / 240 ECTS (business, psychology, social sciences or related fields are common). International degrees are considered if comparable in level and quality; certified transcripts and, where applicable, translations are required.
- Work experience: at least 1 year (for 120/90 ECTS) or 2 years (for 60 ECTS) of relevant professional practice.
- Additional academic fit: a basic understanding of psychology is expected across all tracks.
- Track-specific steps:
- 120 ECTS: ≥ 1 year experience.
- 90 ECTS: with 180 ECTS, a motivation interview; with 210/240 ECTS, no interview required.
- 60 ECTS: with 180 ECTS, an aptitude test; with 210 ECTS, a motivation interview; with 240 ECTS, no additional step.
- Language: proof of advanced German for academic study (level C1 recommended). Exact certificates and score thresholds are defined by the university’s admissions policy.
- Admission without Abitur: yes — a school-leaving certificate is not decisive for a Master’s; eligibility is based on your recognised first degree and professional experience.
The degree is accredited in Germany for distance learning, with monthly start dates and digital assessments; this supports applications from outside the EU.
Personal requirements
Distance learning rewards consistency. You should be comfortable with self-directed study, scheduling and deadline management across modules in AI, data analysis and business psychology. For the 120-ECTS track, plan roughly 25–30 hours per week during active study phases; the 90-ECTS and 60-ECTS options require proportionally less but still steady weekly effort. Solid academic German reading and writing are essential; some readings and electives may be in English, so confident English comprehension is helpful.
- Strong self-organisation and perseverance over several semesters.
- Realistic time planning alongside a job across time zones.
- Openness to empirical work (basic statistics, research methods) and to ethical, people-centred AI topics.
- Reliable internet access for synchronous sessions and online exams.
If you bring curiosity for human behaviour at work, readiness to learn new tools, and the discipline to study remotely, you can complete this Master successfully from abroad.
What will you study in the Business psychology & Artificial Intelligence at SRH Distance Learning University - The Mobile University?
The programme is taught in German. To study from abroad, you will need advanced German skills; universities typically expect a high-level certificate (C1) from recognised tests such as TestDaF, DSH or Goethe. You combine core business psychology with applied AI, data literacy and organisational transformation, culminating in a research-based Master’s thesis (M.Sc., 90 ECTS in this profile; also offered as 60 or 120 ECTS variants).
This is a Fernstudium – distance learning designed for working professionals. SRH Fernhochschule is a private German Fachhochschule (university of applied sciences) with a competence-oriented model and strong practice links. The programme is state-approved for distance delivery by the ZFU (the German authority approving distance-learning courses).
Foundations in psychology and business: You build a rigorous base in Wirtschaftspsychologie (business psychology) and general psychology, including modules such as Foundations of Business Psychology, General Psychology, and Personality & Social Psychology. These introduce human behaviour in organisations and decision-making contexts.
Artificial Intelligence in context: You explore AI principles and responsible adoption in companies. Typical modules include Artificial Intelligence, Generative AI (e.g., ChatGPT and other chatbots), and Challenges of Artificial Intelligence. The focus is on how AI impacts work, collaboration and leadership – and how to design human-AI workflows.
Methods and data skills: You learn to plan and evaluate studies and data-driven initiatives relevant to HR and organisations. Topics include Empirical Social Research and Data Analysis (qualitative and/or quantitative, depending on the ECTS variant). This equips you to interpret evidence and analytics in real transformation projects.
Specialisations: You choose one of two applied tracks to deepen your profile: 1) AI in HRM & Corporate Learning (e.g., KI-based HRM, Learning Analytics, personnel psychology) or 2) AI in Organisation & Leadership (e.g., AI transformation & leadership, human–AI interaction, organisational psychology). These build directly on the foundations and methods above.
Electives to shape your profile: You broaden or sharpen your expertise with electives such as Design Thinking & Innovation, Digital Sales & Marketing, Project & Change Management, New Work & Organisational Development, Business Coaching, Leadership or Sustainability Management. Electives let you connect AI and psychology to your current role or career goal.
Capstone: You finish with a Master’s thesis that investigates a practical or research question at the intersection of psychology, management and AI. There are no mandatory internships; practice orientation is embedded in assignments, case work and the thesis.
How does the Business psychology & Artificial Intelligence distance programme work?
You study fully online with monthly start dates. Teaching, exams and support are designed for remote learners; on-site elements are optional. The course is ZFU-approved under admission no. 1175924, confirming its suitability for distance learning under German law. A purely remote programme requires no visa.
Teaching language and certificates
The teaching language is German. If you apply from outside German-speaking countries, plan for proof of advanced German (usually C1). Common certificates include TestDaF, DSH or Goethe-Zertifikat; check which formats and levels are accepted before applying.
Learning format and study materials
This is a flexible Fernstudium with digital study materials, self-paced content, guided assignments and academic mentoring aligned with SRH’s competence-oriented approach. You work through readings, multimedia content and practice tasks that link AI topics to business psychology and organisational use cases.
Exams from outside Germany
Exams are offered online and/or at test centres. With online assessments and digital submissions, you can complete the degree entirely from abroad. If you prefer on-site sittings, centres are available in Germany; attendance is optional rather than required.
On-site sessions in Germany
There are no mandatory on-site seminars. Optional, non-compulsory events and workshops may be offered to deepen skills and networking, but participation is not required to complete the degree.
Weekly workload, time models and time zones
Expect a part-time workload alongside your job. As an orientation, ZFU data indicate around 29–30 hours per week for the longest (120 ECTS, 4-semester) route; the 90 ECTS variant typically requires fewer weekly hours across 3 semesters. Any live webinars or consultations run on Central European Time (CET/CEST), with recordings or alternative slots common in distance formats.
What does the Business psychology & Artificial Intelligence cost?
For the 90 ECTS route, typical total tuition is €14,475 in total with monthly instalments of €579 per month over 25 months (Flex 2), or €13,122 in total at €729 per month over 18 months (Flex 1). Prices are regular, undiscounted fees and include study materials and examination fees.
If you are comparing variants: the 120 ECTS option lists €15,096 in total (24 months at €629 per month, Flex 1 time model shown for orientation), while the 60 ECTS option lists €9,948 in total (12 months at €829 per month, Flex 1). You choose between faster payment with a lower total or longer payment with lower monthly instalments.
The university offers a cost-free extension buffer beyond the standard duration (the buffer depends on the chosen model, e.g., up to 18 months on the 90 ECTS track). All fees are charged in euros and payable in monthly instalments; if you pay from abroad, consider any exchange and transfer fees your bank may apply.
What careers and recognition does the Business psychology & Artificial Intelligence offer?
You earn a Master of Science with ECTS credits aligned to the Bologna framework, enabling international comparability of your degree. The programme is accredited through SRH’s internal system accreditation and recorded by the German Accreditation Council for 2024-08-20 to 2032-09-30. SRH Fernhochschule is state-recognised in Baden-Württemberg. These signals show quality assurance by nationally mandated bodies; abroad, recognition is employer- and country-dependent, but ECTS and Bologna alignment facilitate evaluation.
With a profile at the junction of psychology, management and AI, you position yourself for roles that require both human-centred insight and technology literacy. Typical paths include:
- People Analytics or HR Data Specialist: using AI responsibly in recruiting, development and performance processes
- Corporate Learning Specialist or L&D Manager: introducing Learning Analytics and adaptive, AI-supported learning
- Organisational Development or Change Manager: steering AI transformation and human–AI collaboration
- AI Transformation or Innovation Lead: aligning AI initiatives with culture, ethics and business goals
- Business Coach or Leadership Development Partner: coaching leaders on hybrid (human–AI) team dynamics
Salaries vary widely by country, sector and seniority. The added value comes from combining evidence-based psychology with applied AI – a skills mix sought in HR, consulting, tech-enabled services and corporate transformation units.
Who is the Business psychology & Artificial Intelligence right for – and who not?
This Master’s suits professionals who want to drive AI-enabled change with a strong understanding of people and organisations. If you work in HR, learning, change, consulting or a tech-enabled business role, the distance format lets you advance your career without pausing your job or relocating to Germany.
- You want a recognised German Master of Science from a state-recognised university of applied sciences, studied fully online.
- You aim to connect business psychology with practical AI skills such as generative AI and people analytics.
- You need monthly start dates, flexible pacing and online exams that you can take from abroad.
- You prefer to tailor your profile with electives like Design Thinking, New Work or Project & Change Management.
There are also clear cases where this programme is not a good fit. Read the points below carefully to avoid dead ends in application or study planning.
- You need an English-taught programme. Teaching, materials and assessments are in German, and advanced German skills are required.
- You cannot provide recognised proof of German proficiency at an advanced level (typically around C1) for admission and successful study.
- You are seeking access to a regulated psychotherapist/clinical psychologist licence. This business-focused Master’s does not qualify for clinical practice routes.
- You require mandatory on-campus teaching or lab work in Germany. The programme is designed for remote study; on-site elements are optional only.
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