Admission requirements
Applicants should have a general or subject-specific university entrance qualification. Alternatively, relevant vocational training and experience can also be considered as admission requirements.
Details
The Bachelor's programme in Business Psychology at ISM combines economic expertise with psychological topics and qualifies graduates for interface positions in companies. The programme focuses on the analysis of work structures and processes as well as the evaluation of consumer behaviour. Graduates open up opportunities in advertising, market research, or the human resources department.
Within six semesters, a flexible, location-independent study programme is offered, which can be completed full-time or part-time while working. Supported by renowned professorships, students have access to comprehensive practical projects to apply theoretical knowledge in practice. The programme is entirely possible online, and the content can be flexibly tailored through various tuition fee models.
The study contents include economic behaviour, psychological fundamentals, consumer and brand behaviour, work structures and processes, advertising and market research, personnel psychology as well as workshops and research projects. The programme concludes with a Bachelor's thesis.
Englisch
Deutsch
Advisory Service
Have questions about Academic Programs Business Psychology? Ask your question here, even anonymously. An employee of the institution ISM International School of Management or the editorial team will answer you.