Distance learning program Economic psychology (B.Sc.) – AKAD University

👉 The distance learning programme in Business Psychology (B.Sc.) at AKAD University is aimed at prospective students with a university entrance qualification or professional qualification who want to understand economic processes from a psychological perspective. The degree course provides fundamentals in psychology, statistics, human resource management, as well as specialised topics such as digital transformation, artificial intelligence, and work and organisational psychology. You will learn to apply psychological insights practically in areas such as personnel development, market research, and change management. The programme comprises 180 ECTS credits, is flexibly offered online with a duration of 36 to 72 months, and prepares you for a variety of responsible roles at the interface of business and psychology.

At a Glance

🏫 Provider AKAD University, UAS based in Stuttgart (Germany)
Over 72,000 graduates in the past 65 years! The AKAD University offers more than 65 part-time distance learning courses with degrees in Bachelor, Master, MBA, and university certificate in the fields of Business & Management, Engineering & Computer Science, Communication & Culture, and Health & Social Sciences. All courses are accredited by ACQUIN or ZeVA and have been reviewed and approved by the Central Office for Distance Learning (ZFU).
📋 Study Format Distance learning program
🎓 Field of Study Economy & MediaBusiness psychology
📜 Degree Bachelor of Science (B.Sc.)
⏳ Duration 8 Semesters, Study effort 22 hours weekly
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Key qualifications for studies and profession, My Study Community - Bachelor’s in Business Psychology, My AKAD Toolbox - Bachelor’s in Health and Social Sciences, Mathematics bridging course, Introduction to Business Psychology, Information Acquisition and Management in Psychology, Introduction to Empirical Scientific Work, Statistics I – Fundamentals of Psychological Literature, Fundamentals of Human Resource Management, Statistics II – Understanding the Basics of Test Statistics, Social Psychology, Work Psychology, Organisational Psychology, Biological Psychology, General Psychology I – Perception, Memory, Language and Thinking, General Psychology II – Learning, Motivation and Emotions, Labour Law, Communication, Cooperation and Counselling, Empirical Experimental Practicum on the PC, Differential and Personality Psychology, Personnel Psychology, HR Management Digitalisation + New Work, Market and Consumer Psychology, Project Management, Leadership Psychology and Agile Management, Teamwork, Change Management and Collaboration, Business Psychology – Rethink!, Project, Conflict Management and Mediation, Bachelor’s Thesis, Specialisation 1, Specialisation 2
📚 Electives Specialist in Business Administration - Personnel I, Market and Consumer Research, Specialist in Business Administration - Personnel II, Management of Digital Transformation, Service Psychology and Service Management, Leadership, Digitalization in Personnel Management, Coaching and Change Management, Health Psychology and Health Management, Health and Social Specialist I
✅ ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course Economic psychology under the number 1145122c.
📅 Enrollment Anytime
💶 Fees
from 219 € monthly
from 13284 € total
🔗 More Info View Vendor Profile

Who is the Bachelor’s Degree in Business Psychology via Distance Learning Suitable For?

The distance learning programme in Business Psychology (B.Sc.) appeals to individuals who want to psychologically reflect on economic contexts – for example, in human resources, marketing, change management or organisational development. The course is aimed at school-leavers with the Abitur as well as professionals with subject-related prior knowledge who want to study flexibly, part-time and digitally. The programme is ideal for anyone wishing to work at the interface of business and psychology, for instance in areas such as personnel management, consulting, market research, consumer behaviour or supporting organisational transformation processes.

What Admission Requirements Do You Have to Meet?

For the Bachelor’s degree in Business Psychology at AKAD University, you need to meet one of the following formal requirements:

  • General university entrance qualification (Abitur)
  • Subject-specific university entrance qualification
  • University of Applied Sciences entrance qualification
  • Equivalent foreign university entrance qualification
  • Professionally qualified: recognised advanced vocational training (e.g. technicians, master craftsmen, certified specialists, business administrators, educators)
  • With completed vocational training and professional experience: access via university entrance exam or trial studies in relevant professions
  • Foreign applicants: proof of German language skills at level DSH-2, C1 (GER) or TestDaF level 4

Additional personal requirements are helpful for study success:

  • Good German language skills in speaking and writing
  • English skills at least at B2 level (for certain specialisations, C1 is partly helpful)
  • Basic knowledge of mathematics and statistics
  • Basic understanding of economic contexts
  • Openness to independent, digital and problem-solving work
  • Willingness to engage with quantitative methods and empirical research
  • Interest in interdisciplinary questions from psychology and business administration
  • Self-organisation and digital competencies

Any subject-related gaps, especially in mathematics or statistics, can be closed during the course through accompanying bridging courses.

What content is taught in the Distance Learning Business Psychology programme at AKAD University?

In the Bachelor's degree programme Business Psychology (B.Sc.) at AKAD University, you deal with psychological fundamentals and their application in an economic context. The curriculum places a content focus on the connection between psychology, business, and current digitalisation. The core study contents include:

  • Introduction to business psychology as well as empirical-scientific work
  • Statistics and methodological skills with a focus on psychological specialist literature and test statistical fundamentals
  • Social psychology, work psychology, organisational psychology and biological psychology
  • General psychology on perception, memory, learning, motivation, emotions and language
  • Differential and personality psychology as well as personnel psychology
  • Specialist modules such as market and consumer psychology, leadership psychology, HR management, digitalisation and new work
  • Specialisations in current topics such as change management, coaching, health psychology, service management or digitalisation in the HR sector
  • Practice-relevant skills: communication, consulting, project management, conflict management and mediation
  • Empirical-experimental internship and final project

Through the combination of psychological knowledge and business-related questions, you develop skills for the analysis, design and evaluation of personnel and organisational processes, market and consumer behaviour as well as digital transformation processes in companies. Focus areas such as agile management, teamwork and leadership enable you to actively shape change and innovation projects.

How is the Business Psychology distance learning structured?

The distance learning programme is fully organised online and oriented towards modern digital learning methods. You can start your studies at any time flexibly and choose between three time models:

  • Sprint model: 36 months standard duration, maximum monthly learning load
  • Standard model: 48 months, balanced pace for working professionals
  • Stretch model: 72 months, particularly low monthly workload, ideal for families and full-time jobs

The programme comprises 180 ECTS credits, distributed over six semesters. Your entire learning management takes place via the online campus. Here you will find digital scripts, videos, webinars, interactive exercises and self-tests. You work on the modules in any order and speed you prefer. Live webinars take place regularly and are provided as video recordings.

Examinations are taken online or optionally at examination centres, including classic written exams, open-book exams, term papers and project tasks. Supervision is provided by full-time professors as well as many practice-oriented tutors. Exchange and collaboration are encouraged through digital study groups, forums and events.

The last semester includes a larger project module and the Bachelor's thesis. Specialisations can be selected depending on your focus in the higher semesters, allowing you to tailor your profile.

What career prospects does a degree in Business Psychology offer?

Graduates of this distance learning programme are in demand at the interfaces between business, psychological and digital fields of work. Typical areas of activity include:

  • Personnel and organisational development in companies, authorities or the public sector
  • Change management: consulting and accompanying change processes
  • Recruiting and personnel management: selection and development of employees
  • Market research and consumer psychology: analysis of target groups and purchasing behaviour
  • Business consulting, coaching and further education
  • Quality management, process optimisation and communication consulting
  • Development and management of market, consumer and media strategies
  • Specialised activities in digital transformation projects or in the use of AI in HR

With your Bachelor's degree you are qualified for positions in middle management and can actively contribute to the development of employer attractiveness, corporate culture, employee satisfaction and performance. Thanks to the solid methodological training, you are also well prepared for subsequent academic further education (e.g. Master's programmes).

What costs and financing options should you expect for the Business Psychology distance learning?

The total costs depend on the selected time model:

  • Sprint (36 months): €389 monthly, total costs approx. €13,284 (including examination fee)
  • Standard (48 months): €319 monthly, total costs according to the chosen model
  • Stretch (72 months): €219 monthly, total costs according to the chosen model

All models include a free extension period (depending on the variant 3 to 12 months). A one-time examination fee currently approx. €960 is usually already included in the total prices quoted. During promotional periods, special discounts – for example €2,111 – may be granted on the tuition or examination fee.

Several options support you in financing:

  • Tax deductibility as income-related expenses or special expenses
  • Employer support through cost coverage or subsidies
  • Discount campaigns and scholarship programmes offered by the university
  • Free four-week trial phase for a risk-free start to studies

If you already bring in ECTS credit achievements from other degree programmes, further education or vocational school qualifications, you can significantly reduce the study duration and thus the total costs.

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