Economic psychology, Bachelor of Science

Distance learning program @ AKAD University 

👉 The distance learning programme in Business Psychology (Bachelor of Science) at AKAD University provides comprehensive knowledge about human behaviour in an economic context. Students learn to understand emotions and analyse economic relationships. The degree programme prepares for activities in the areas of consulting, quality assurance, market research, personnel management and organizational development. Flexible study durations and fully digital learning environments make distance learning particularly attractive.

At a Glance

🏫 Provider AKAD University, UAS based in Stuttgart (Germany)
Over 71,000 graduates in the past 60 years! The AKAD University offers more than 70 part-time distance learning courses with degrees in Bachelor, Master, MBA, and university certificate in the fields of Business & Management, Engineering & Computer Science, Communication & Culture, and Health & Social Sciences. All courses are accredited by ACQUIN or ZeVA and have been reviewed and approved by the Central Office for Distance Learning (ZFU).
🎓 Field of Study Economy & MediaBusiness psychology
📜 Degree Bachelor of Science (B.Sc.)
⏳ Duration 8 Semesters, Study effort 22 hours weekly
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Key qualifications for studies and careers, Introduction to Business Psychology, Information Acquisition and Management in Psychology, Introduction to Empirical-Scientific Work, Statistics I - Basics of Psychological Literature, Fundamentals of Personnel Management, Statistics II - Understanding of Basic Test Statistical Principles, Social Psychology, Occupational Psychology, Organizational Psychology, Biological Psychology, General Psychology I - Perception, Memory, Language and Thinking, General Psychology II - Learning, Motivation and Emotions, Labor Law, Communication, Cooperation and Consulting, Empirical-Experimental Internship on the PC, Differential and Personality Psychology, Personnel Psychology, HR Management, Digitalization + New Work, Market and Consumer Psychology, Project Management, Leadership Psychology and Agile Management, Teamwork, Change Management and Collaboration, Rethinking Business Psychology, Project, Specialization
📚 Electives Specialist in Business Administration - Personnel I, Market and Consumer Research, Specialist in Business Administration - Personnel II, Management of Digital Transformation, Service Psychology and Service Management, Leadership, Digitalization in Personnel Management, Coaching and Change Management, Health Psychology and Health Management, Health and Social Specialist I
✅ ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course Economic psychology under the number 1145122c.
📅 Enrollment Anytime
💶 Fees
from 219 € monthly
from 13284 € total
🔗 More Info https://www.akad.de

Admission requirements

In order to be admitted to the degree programme, you need to have the general higher education entrance qualification, a subject-specific higher education entrance qualification, or the university of applied sciences entrance qualification.

Don't have the Abitur or Fachabitur?

Recognised advanced training and technical school qualifications (e.g. technician, master craftsman, business administrator, specialist manager, educator, etc.) in combination with a consultation qualify you for the study programme.

If you do not have an advanced training or technical school qualification, but have completed vocational training and work experience, you can start the programme after passing a university aptitude test.

German language skills of foreign prospective students

The university requires proof of German language skills from foreign prospective students. There are several ways to provide this, such as

  • DSH-2 (German language examination for university entrance)
  • C1 according to CEFR (Common European Framework of Reference for Languages)
  • TestDaF level 4 (Test Deutsch als Fremdsprache)
  • a school leaving certificate equivalent to a German university entrance qualification.

Details

What motivates people to buy a product or remain loyal to a brand, and how can employees be motivated? In the distance learning course in Business Psychology, you will learn to understand emotions and place them in a business context. You will deal with the current challenges of business psychology, focusing on digital transformation, artificial intelligence, virtual work, and digital stress, and understand the importance of combining psychology and business for corporate success.

Your acquired skills will qualify you for advisory, problem-solving, and evaluative tasks. Whether in quality assurance, market research and organizational development, in the HR department, or in the design and implementation of marketing, consumer, and media strategies - your potential applications are extremely diverse.

Study contents:

  • Key qualifications for studies and professions
  • Introduction to Business Psychology
  • Information acquisition and management in psychology
  • Introduction to empirical scientific work
  • Statistics I - Fundamentals of psychological literature
  • Basics of personnel management
  • Statistics II - Understanding basic test statistics
  • Social psychology
  • Work psychology
  • Organizational psychology
  • Biological psychology
  • General psychology I - Perception, memory, language, and thinking
  • General psychology II - Learning, motivation, and emotions
  • Labor law
  • Communication, cooperation, and consulting
  • Empirical-experimental practicum on the PC
  • Differential and personality psychology
  • Personnel psychology
  • HR management, digitalization + New Work
  • Market and consumer psychology
  • Project management
  • Leadership psychology and Agile Management
  • Teamwork, Change Management, and Collaboration
  • Business Psychology - Rethinking!
  • Project
  • Conflict management and mediation
  • Bachelor thesis

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