Business Psychology, Master of Arts

Distance learning program @ University of Applied Sciences for Management 

👉 The Master's programme in Business Psychology at the University of Applied Sciences for Management (HAM) combines psychology and management. It is aimed at graduates with a Bachelor's degree in Business Psychology or a related field and offers flexible study models such as dual study programmes. A special feature is the close cooperation with top companies, enabling practical projects. The curriculum includes courses in Agile methods, research methods, and strategic management, as well as specialized focuses to deepen competencies. Graduates can pursue careers in human resources, marketing, coaching, or digital transformation management.

At a Glance

🏫 Provider University of Applied Sciences for Management, UAS based in Ismaning (Germany)
🎓 Field of Study Economy & MediaBusiness psychology
📜 Degree Master of Arts (M.A.)
⏳ Duration 3 Semesters
🎯 ECTS 90 Credit Points
🌍 Language of Instruction German
📖 Course contents Agile methods and innovation, Research Methods 1: Qualitative Methods, Research Methods 2: Quantitative Methods, Personality Psychology, Instruments and Case Studies of Strategic Management, Digital Technologies and Trend Management, Sustainable Digitalization of Business Areas, Technology Orientation and Corporate Management, Employer Branding and Talent Management, New Leadership, Concepts and Tools of Organizational Diagnosis, Transformation Management, Customer Insights and Advertising Effectiveness, Psychology of the Brand, Customer Relationship Marketing, Online Marketing and Social Media, Psychological Concepts for Coaching and Consulting, Digitalization in Coaching, Healthy Work & Self-Care, Hybrid Working & Internal Communication, Strategic Concept of an Attractive Employer Brand, Leadership in Social Change, Potential Analyses in Gender Comparison, Career Strategies and Networks, Concepts and Synergies of Gender-Diverse Team Leadership
📚 Electives Digital Transformation Management, Leadership and Change Management, Marketing Psychology, Business Coaching and Consulting, Healthy Work and Employer Branding, Female Leadership
📅 Enrollment Winter or summer semester
💶 Fees
from 595 € monthly
from 10710 € total
🔗 More Info https://www.fham.de

Admission requirements

In order to be admitted to the master's programme, the following requirements must be met: You have completed a related undergraduate degree programme (bachelor's, diploma, master's) with 210 ECTS credits, or obtained an equivalent foreign university degree. Graduates with less than 210 ECTS credits or a similar degree must qualify through a preparatory course programme.


Admission is also possible with a similar degree (at least 90 ECTS credits in relevant subjects) or fewer ECTS credits (at least 180 ECTS credits).

Details

The Master's programme in Business Psychology at the University of Applied Management (HAM) combines psychology and management and is aimed at students who want to deepen or expand their knowledge in these areas. The target group mainly consists of graduates with a Bachelor's degree in Business Psychology, Psychology, Business Administration, or a related field.

Special features of the programme include a strong practical orientation and flexible study models such as dual study programmes. The curriculum covers a wide range of course content, including Agile methods and innovation, research methods, personality psychology, and strategic management. In the second semester, students choose a specialization to deepen their skills in a specific area.

The programme offers excellent career opportunities. Graduates can pursue positions in human resources, marketing, coaching, or digital transformation management, among others. It is worth noting the close cooperation of the university with top companies, which enables students to gain practical experience in real projects.

The teaching content is highly practical, with a focus on developing practical skills. This includes methodological and social abilities, as well as dealing with new technologies such as Artificial Intelligence.

Overall, the Master's in Business Psychology offers a comprehensive and practical study programme that prepares students optimally for challenging careers in the business sector.

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