Distance learning program Business Psychology (M.A.) – University of Applied Sciences for Management

👉 The master's programme in Business Psychology is aimed at graduates from related fields such as psychology, economics, or social sciences who wish to deepen their knowledge and focus on the connection between psychology and management. The programme provides practice-oriented skills in digital transformation management, marketing psychology, leadership, change management, employer branding, and business coaching. You choose a specialisation and work on real projects with a strong practical component. The programme is officially recognised, lasts three semesters, and is offered either flexibly or as a dual study option in cooperation with corporate partners. The monthly fees amount to 595 euros; in the dual model, the company covers the costs.

At a Glance

🏫 Provider University of Applied Sciences for Management, UAS based in Ismaning (Germany)
The University of Applied Sciences for Management is a private, state-recognized (staatlich anerkannt) university in Bavaria, founded in 2004. It targets students seeking accredited applied sciences programs, but currently does not list any fully online English-taught degrees for international distance learners.
📋 Study Format Distance learning program
🎓 Field of Study Economy & MediaBusiness psychology
📜 Degree Master of Arts (M.A.)
⏳ Duration 3 Semesters
🎯 ECTS 90 Credit Points
🌍 Language of Instruction German
📖 Course contents Agile Methods and Innovation, Research Methods 1: Qualitative Methods, Research Methods 2: Quantitative Methods, Personality Psychology, Instruments and Case Studies of Strategic Management, Specialisation (1 of 6 Focus Areas), Elective Module, Intercultural Management, Master’s Thesis
📚 Electives Digital Transformation Management, Leadership and Change Management, Marketing Psychology, Business Coaching and Consulting, Healthy Work and Employer Branding, Female Leadership
📅 Enrollment Winter or summer semester
💶 Fees
from 595 € monthly
from 10710 € total
🔗 More Info View Vendor Profile

Who is the Master’s in Business Psychology at HAM Suitable For?

The degree programme is aimed at graduates with a background in social sciences, economics or communication studies. You will especially benefit if you have an interest in human behaviour in a business context as well as in supporting change processes. Ideal candidates aspire to positions in personnel management, change management, digital transformation, marketing or consulting and want to apply psychological knowledge specifically to shape modern working environments and digital companies.

Admission Requirements for the Master’s in Business Psychology

  • Completed first degree (Bachelor, Diplom, Magister) with at least 180 ECTS – either in the same field (e.g. business psychology, psychology, economics, sociology, social sciences, communication studies) or a related field (at least 90 ECTS in relevant subject content)
  • An equivalent foreign university degree is recognised
  • For applicants with fewer than 210 ECTS, admission is possible via a preparatory course programme or recognition of practical experience
  • No Numerus Clausus (NC) – selection is independent of grades
  • Proof of German language skills, as the course is taught in German

  • Strong interest in psychology and management – especially in human behaviour in organisations
  • Openness to complex issues and enjoyment of working with data, methods and practical projects
  • Self-organisation and self-motivation for a semi-virtual study programme with a strong practical focus
  • Communication skills and empathy, especially in the context of teamwork, consulting or leadership tasks
  • Willingness to critically reflect on one’s own and organisational behavioural patterns

What content is the focus of the Master’s in Business Psychology?

In the Master’s programme in Business Psychology at the Hochschule für angewandtes Management, you deepen psychological and economic skills in order to understand and specifically influence the behaviour of people in organisations and markets. From the very first semester, you engage with agile methods and innovation management, learn qualitative and quantitative research methods, and study personality psychology. A key focus lies on application-oriented modules, in which you directly apply instruments of strategic management based on practical projects and case studies.

In the second semester, you choose one of six specialisation focuses, including:

  • Digital Transformation Management (e.g. design and implementation of digital strategies, digitalisation of business areas)
  • Leadership and Change Management (including talent management, organisational diagnosis, transformation management)
  • Marketing Psychology (for example customer insights, advertising effectiveness, online marketing)
  • Business Coaching and Consulting (coaching methods, digital coaching, coaching practical project)
  • Healthy Work and Employer Branding (e.g. self-management, hybrid working, employer brand)
  • Female Leadership (including career strategies, diversity, cross-gender team leadership)

Additionally, you take elective modules in which you can deepen individual interests. The third semester covers intercultural management as well as the final Master’s thesis with a strong practical focus. Cross-cutting competencies taught include action competence, self-management, future and AI skills. An added value of this programme is the high practical component through case studies, transfer projects and collaboration with companies.

How is the course structure organised?

The Master’s programme lasts three semesters (18 months) and is designed for part-time flexibility. You study in a blended learning format: virtual courses, digital learning platforms and regular face-to-face workshops (approx. 10 per semester) enable you to combine your studies independently of time and place with work or private life. The on-site phases take place at various locations in Germany, including Berlin, Hamburg, Hannover, Munich/Ismaning and Nuremberg.

In the Studium Plus study model, you work through multimedia study content online and receive personal support in small groups. In the Dual Plus model, you spend up to 42% of your study time directly in the company and benefit from a close connection between theory and practice. Examinations are generally held in presence mode. The study begins in the summer and winter semesters, allowing flexible entry.

Which career paths does the degree in Business Psychology open up?

With the Master of Arts in Business Psychology, you qualify for specialist and management positions at the interface between psychology and business. Graduates find employment, among others, as:

  • Personnel Officer (building employer brand, talent development, employer branding)
  • Conversion Rate Optimiser (data analysis, online marketing, optimisation of user experiences in e-commerce)
  • Digital Transformation Manager (technological change, change processes, process optimisation, digitalisation of business areas)
  • Coach or Consultant for executives and teams in companies
  • Marketing and Communications Specialist (consumer behaviour, advertising psychology, brand management)
  • Expert in Healthy Work and Organisational Development

Especially in the areas of human resources, management consultancy, change management and digital business as well as coaching and organisational diagnosis, the professional prospects are versatile. The strong practical relevance of the programme facilitates a direct transition into demanding positions or the path into self-employment.

What tuition fees and funding options should you expect?

The fees for Studium Plus amount to €595 monthly over a regular study period of 18 months (a total of €10,710). In the Dual Plus model, your partner company covers the tuition fees in full, and you usually also receive a salary. Many students finance their studies via their employer, educational loans or tax deductibility of the costs. Numerous companies specifically support their employees in this course of study. If you can provide evidence of professional qualifications or previously completed academic achievements, you may receive credit transfers and thus reduce the total costs and study duration.

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