Admission requirements

With one of the following requirements you will be admitted:

General higher education entrance qualification (A-levels) or Subject-specific higher education entrance qualification (vocational baccalaureate) or Studying without a university entrance qualification with professional experience

If you have already studied, you can have achievements recognized and shorten the duration of studies.

Details

The Bachelor's programme in Business Psychology at the University of Applied Sciences for Management is designed for individuals who wish to acquire a deep understanding of psychological processes in an economic context. The target group includes future executives, consultants, as well as marketing and HR experts who want to be able to analyse and influence human behaviour in economic scenarios.

Graduates of this programme will be able to maximise employee performance, optimise decision-making in companies, promote innovative processes, and analyse consumer behaviour. The acquired skills open up career opportunities in the areas of HR development, change management, organisational consulting, market research, and marketing.

The programme is characterized by a high level of practical relevance. In the competency studies, participants are encouraged to carry out their own projects, with the practical components accounting for 42%, which is significantly above the average compared to similar programmes. There is the possibility to complete the programme flexibly on a part-time basis or as a dual study programme, where up to 42% of the study time is spent in the company.

The study contents include, among others:

General Psychology: Functioning of the brain, perception, thinking, feeling, and decision-making Social Psychology: Influence of social interactions on thoughts, feelings, and behaviour Organisation: Structure and management of companies Basics of Business Administration: Principles of financial management, marketing, and personnel management Civil and Corporate Law: Legal frameworks in business Differential Psychology: Personality differences and their effects Basics of Organisational Psychology: Collaboration in companies and leadership Marketing: Promotion and market research Personnel: Employee recruitment and development Basics of Research and Data Analysis: Planning and conducting scientific studies

Specialisation options are available in Organisational Psychology, Market and Advertising Psychology, as well as Personnel Psychology.

The degree is recognised by the state and is equivalent to degrees from state universities.