Is the International Business Studies (B.A.) degree programme suitable for you?

The degree programme is aimed at everyone who wants to build a solid foundation in business administration and specifically acquire skills for the international economic and management sector. You are in the right place if you are aiming for a career in globally oriented companies, international marketing, sales, consulting, or sustainable management. It is particularly addressed to career starters with a general or subject-specific higher education entrance qualification as well as people with relevant professional experience who value maximum time flexibility and digital learning structures. The programme also offers added value through freely selectable specialisations if you want to deepen your knowledge of intercultural communication, business psychology, or social media management with an international focus.

What admission requirements must you meet?

For admission to the degree programme, you need proof of higher education entrance qualification. The following qualifications entitle you to enrol in this Bachelor's programme:

• General higher education entrance qualification (Abitur): Access to all Bachelor’s degree programmes, regardless of grade average. No Numerus Clausus (NC).
• Advanced technical college entrance qualification (Fachabitur): Entitles you to study at a university of applied sciences such as INU.
• Subject-specific higher education entrance qualification: Entitles you to study the Bachelor’s programme in the specified subjects and federal state.
• Recognised professional qualification: Applicants with a completed specialist vocational training and several years of professional experience may also be admitted to the programme (individual assessment by the university).
• Recognition of study and examination achievements: Credits from other universities can be recognised after evaluation.
• German language certificate: For applicants without a German-speaking school or university qualification, at least level DSH-2 or an equivalent certificate is required (e.g. TestDaF with at least level 4 in all parts, Telc C1 Hochschule, Goethe Certificate C2, ÖSD C2).

As a personal requirement, you should bring self-motivation, self-organisation, and basic digital literacy. The programme is delivered entirely online and requires the use of an internet-enabled PC or tablet as well as a stable internet connection. Good knowledge of English makes working with international content easier. An interest in economic contexts, openness to global topics, and willingness to work analytically, solution-oriented and in a structured manner are advantageous. Professional experience or practical contacts in an international environment are helpful but not mandatory. For the part-time model, a realistic assessment of your own time management is particularly important.

What content can you expect in the Bachelor's degree in International Business Administration?

In the Bachelor's degree International Business Administration (B.A.) at INU, you will develop a broad understanding of business contexts in a global environment. The programme focuses on economic fundamentals, intercultural competences and practice-relevant methods. You will deal with economic basics such as mathematics, statistics and business law. During the course, you will gain insights into labour, commercial and company law and deepen your knowledge in strategic management, economic analyses and international business models.

• Intercultural Communication: You will learn how companies operate in international markets and the significance of cultural differences for business decisions.
• Specialisation: You can design your studies individually by choosing the following specialisations:
  • Option 1: Two specialisations from International Marketing Management, International Management, Sustainable Management.
  • Option 2: One specialisation from International Business Administration plus one from Economic Psychology (e.g. Personnel Psychology, Market, Advertising and Media Psychology) or Social Media Management (e.g. Fitness, Health & Food, Fashion, Living & Trends, Travel, Tourism & Events).
• Practical Orientation: Extensive practical projects, business simulations and case studies prepare you for real situations in international business.
• Future Skills: The course promotes competences such as problem solving, project management and digital transformation.

By the end of the degree, you will be able to understand complex market mechanisms, manage international processes and make well-founded decisions in international management.