These are the admission requirements for the Bachelor of Business Administration and Customer Experience Management

In the Bachelor's distance learning programme in Business Administration and Customer Experience Management at the IU International University (IU), you can enroll if you provide us with your high school diploma (the general university entrance qualification), your technical diploma (the technical college entrance qualification), or the subject-specific university entrance qualification.

Alternatively, you can also enroll without a high school diploma. Studying without a high school diploma at the IU is possible under the following conditions:

• You have successfully completed an advanced training, for example, a training course to become a Certified Business Economist.
• Or you have completed a vocational training, for example, training as an office clerk. After your training, you have worked full-time in this profession for at least 3 years. If your training does not match the thematic focus of the distance learning programme in Business Administration and Customer Experience Management, you should first complete a trial study before being regularly enrolled.

Study Content & Modules: This is the Course Schedule in the Bachelor's Programme in Business Administration and Customer Experience Management

The bachelor's degree programme at IU International University is modular in structure. A module typically consists of 5 credits (ECTS) and concludes with an examination, such as an exam or a written assignment. You work through your bachelor's degree step by step - and even have a significant say in determining when you want to complete each module.

In full-time studies, you could structure your course plan as follows:

• 1st Semester: Business Administration, Consumer Behaviour, Introduction to Academic Work, Service Management, Collaborative Work, Agile Project Management
• 2nd Semester: Managerial Economics, Marketing, Change Management, Accounting and Balance Sheets, Storytelling, Project: Marketing Analytics
• 3rd Semester: Cost and Management Accounting, Statistics, Intercultural and Ethical Competences, Qualitative Research Methods, Sustainability from a Consumer Perspective, Project: Sustainability from a Consumer Perspective
• 4th Semester: Law, Investment and Financing, Customer Relationship Management, Customer-Centered Data, Foreign Language English, Project: Customer Journey
• 5th Semester: Personnel and Business Management, Customer Centric Transformation, Seminar: Customer Centric Organisation, Business Simulation Game, Elective Module A
• 6th Semester: Elective Module B, Elective Module C, Bachelor's Thesis

What's special about IU's distance learning programme: the many opportunities to delve into interesting elective modules during your studies. In the Business Administration and Customer Experience Management Bachelor's degree programme, you can choose a total of 3 specialisation modules as follows:

You select your first specialisation module from these topics: Corporate Communication and PR, Customer Experience and Design, Digital Management, Influencer Marketing and Social Selling, International Media Economy, International Marketing and Branding, Media Distribution, Media Marketing, Media Processes, Media Law, Data Protection and IT Security, Media Effects and Communication, Online Sales Management and Distribution, Online and Social Media Marketing, Operational Research and Applications, Social Media Campaigns and Commerce.

Your second specialisation module can be chosen from these topics: Big Data and Web Analytics, Customer Experience Insights, Data Analyst, Digital Business and Psychology, Digital Market Research Methods, Digital Product Development, Market Research and Media, Market and Advertising Psychology, Media-UX, Research Foundations, UX Applications, User Research and UX Prototyping.

You can select your third specialisation module from these topics: Big Data and Web Analytics, Business Consulting, Business Controlling, Corporate Communication and PR, Customer Experience Insights, Customer Experience and Design, Data Analyst, Digital Business and Psychology, Digital Management, Digital Market Research Methods, Digital Product Development, Event Management, Foreign Language French, Foreign Language Italian, Foreign Language Spanish, Influencer Marketing and Social Selling, International Management and Digitalization, International Media Economy, International Marketing and Branding, Conflict Management and Coaching, Leadership and Design Thinking, Market Research and Media, Market and Advertising Psychology, Media-UX, Media Distribution, Media Marketing, Media Processes, Media Law, Data Protection and IT Security, Media Effects and Communication, Methods and Management of Innovations, New Work and Digital HR, Online Sales Management and Distribution, Online and Social Media Marketing, Operational Research and Applications, Research Foundations, Salesforce Platform Development, Salesforce Platform Management, Service Operations Management, Smart Services, Social Media Campaigns and Commerce, General Studies, Supply Chain Management, Tourism Management, Trends and Innovations in Logistics, UX Applications, Entrepreneurial Hotel Management, User Research and UX Prototyping, Negotiation and Conflict Management.

Study Concept: How the Part-Time Studies in Business Administration and Customer Experience Management at IU Work

At IU International University, you can flexibly adjust your online studies in Business Administration and Customer Experience Management to fit your life and daily routine best. For instance, you can choose from 3 study models: In the full-time programme, you need a total of 6 semesters, which is 36 months, to complete your bachelor's degree. In part-time studies I, you study for 8 semesters until completion. Or you can opt for part-time studies II and take up to 12 semesters to complete your bachelor's degree.

You will receive study materials at IU with every module assignment as printed study booklets. All materials are also available digitally. The IU Interactive Books are innovative learning scripts enriched with video clips and quiz questions at the end of each lesson. Depending on the module, study materials are supplemented with podcasts, live tutorials, and video content in the form of so-called Shortcasts. You can access the IU Interactive Books through the convenient IU Learn app.

Moreover, many modules offer virtual lectures that allow you to interactively engage with your fellow students and lecturers.

One particularly convenient and flexible feature is the option to take module exams in the form of online exams. You can write an online exam 24/7, 7 days a week, at a time that suits you best – for example, when you feel perfectly prepared for the exam in building construction. Furthermore, we operate around 40 exam centres in Germany, Austria, and Switzerland where you can also sit your exams traditionally on-site.