Who truly benefits from the Business Administration distance learning programme at HAM?
The Business Administration degree at the Hochschule für angewandtes Management (HAM) is aimed at school graduates, working professionals, and career changers who wish to acquire management skills for a wide range of industries. You will especially benefit if you are interested in a practice-oriented, flexible degree and aspire to a career in areas such as marketing, finance, human resource management, or corporate consulting. The programme is also suitable as a dual study option for those who want to directly combine their training with practical experience in a company.
Formal admission requirements and recommended prior knowledge
To be admitted to the Bachelor of Business Administration at HAM, you need one of the following qualifications:
- General higher education entrance qualification (Abitur) or
- Advanced technical college entrance qualification (Fachabitur) or
- Studying without Abitur with a recognised, completed vocational training and at least three years of professional experience (according to state-specific regulations). In this case, additional proof of suitability for study may be required.
On a personal level, you should bring the following prerequisites:
- Self-motivation and discipline for self-directed learning in distance education
- Interest in economic contexts and current management trends (e.g. digitalisation, artificial intelligence)
- Willingness to work in teams and actively participate in practical projects
- Communication skills, analytical thinking, and openness to innovative solutions
What Content and Skills Does the Bachelor's Degree in Business Administration at HAM Provide?
In the Bachelor's degree programme in Business Administration at the University of Applied Management, you acquire practical knowledge in the core areas of business. The course combines specialist knowledge, methodological competence and the targeted development of action competence:
- Fundamentals of Business Administration and Economics: You learn business mathematics, accounting, cost and performance accounting, tax law as well as investment and financing.
- Management and Organisation: Focus areas such as human resource management, organisational development, marketing management and operations management prepare you for leadership roles.
- Transfer Competence: Every semester you work on real practical projects and case studies – 42 % of the programme consists of practical elements.
- Artificial Intelligence and Future Skills: AI-supported methods, “AI inside” and the modules on digitalisation, global challenges and sustainable solutions prepare you for the future.
- Personal and Social Competences: You develop skills in communication, teamwork, problem-solving, personal development and self-management.
- Specialisation by Choice: In the fifth semester you have the opportunity to set your individual focus – e.g. in marketing management, human resource management and organisation or financial management.
After graduation, you master the instruments of corporate management, can work confidently in teams and develop innovative solutions. You are practiced in analytically capturing entrepreneurial challenges, making data-based decisions and working with AI tools.
How Is the Degree Organised? Overview of the Procedure and Structure
The degree programme has a standard duration of seven semesters (210 ECTS) and is specifically tailored to compatibility with work and private life. HAM relies on a semi-virtual blended learning concept:
- Flexible distance learning (“Studium Plus”): You primarily learn online via the learning platform – independently of time and place.
- Supplementary face-to-face seminars: Around 10 interactive workshops take place per semester at locations such as Ismaning (Munich) or Nuremberg, where what has been learned is deepened and connected.
- Small learning groups: Personal support from lecturers and professors as well as working in groups with a maximum of 30 students.
- Practical projects every semester: Independent projects, practical semesters and action learning formats ensure a strong application focus.
- Compulsory elective and specialisation modules: In the fifth semester, you set your individual priorities and strengthen your career goals specifically.
- Final phase: In the sixth and seventh semesters, “Design the Future” projects, a journal club and the bachelor’s thesis with a focus on practice-relevant case studies are central.
- Optional: Dual studies (“Dual Plus”): Up to 32 hours per week at a corporate partner, with full practical relevance and no tuition fees.
The programme starts optionally in the summer or winter semester (start in March or September). Exams are mostly taken on site, learning is multimedia-based and flexible.
What Career Paths Does the Business Administration Degree at HAM Open Up for You?
With a bachelor’s degree in business administration, you open up a wide range of professional fields in companies across all industries. Possible positions for graduates are:
- Management consultant with a focus on strategy, digitalisation or change management
- Financial analyst, controller or investment advisor
- Marketing manager, brand manager or social media specialist
- Human resource manager and organisational developer
- Project manager and department head in medium-sized or large companies
- Specialist and leadership careers in start-ups, family businesses or international corporations
The close interlinking of specialist knowledge, practical experience and future skills ensures that you are also well prepared for new professional fields related to AI, digitalisation and sustainable corporate management. Many students use the network of partner companies for a direct entry into professional life or further master’s studies.
What Costs Can You Expect and How Can You Finance Your Studies?
For the “Studium Plus” model, the tuition fees are €495 per month. For seven semesters (42 months), this results in a total amount of €17,280. This price includes all digital teaching materials, face-to-face workshops as well as personal support.
In the “Dual Plus” model, the tuition fees are completely waived – these are covered by the partner company; in addition, you receive a salary. This makes the dual distance learning programme a particularly attractive and cost-effective option.
- Government funding such as BAföG is possible if the requirements are met.
- Companies financially support the studies as part of personnel development programmes.
- Tax deductibility of tuition fees as income-related expenses is generally possible.
- Instalment payments are standard; individual payment plans are possible after consultation.
Whether in the classic or dual variant: HAM offers you a transparently calculable cost model with a variety of funding options.
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