Admission requirements
General qualification for university entrance, subject-specific qualification for university entrance, or entrance qualification for universities of applied sciences
Alternatively: Vocational qualification plus vocational further training according to the State University Law (LHG) Baden-Württemberg
Details
The Bachelor's degree programme in Business Administration and Management at Allensbach University is aimed at professionals who wish to pursue a degree alongside their work, as well as high school graduates who want to gain initial professional experience through internships or working student positions. Thanks to the flexible online study model, students have the opportunity to start their studies at any time and extend the standard period of study by up to 18 months without any additional fees.
The study contents are taught by highly qualified professors and lecturers through online lectures and supplemented by multimedia study materials available in the modern learning management system. This enables location-independent and time-independent learning. Students can connect with fellow students online, conduct literature research, and manage their study organisation.
The choice of study specialisations allows for an individual focus according to professional interests. Available specialisations include Accounting and Controlling, Human Resource Management, PR and Communication Management, as well as Digital Business Management.
Upon successful completion of all examinations, the university awards the academic degree 'Bachelor of Arts (B.A.)', which qualifies for entry into a Master's programme.
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